Go-to-Market Associate

What you'll actually do

• Plan and run local activations like bar takeovers, tailgates, and street-level stunts. You're not approving these from a desk, you're building them.
• Land vendor and venue deals. Call vendors, negotiate space, coordinate contractors, and when the first answer is no, find another way in.
• Travel to key markets and be the person physically representing Underdog on site when it counts.
• Manage timelines and budgets for each activation, while still pitching your own ideas. This isn't a pure execution role.
• Use AI tools to move faster on the logistics grind, so you can spend your time on the stuff that actually needs a human: the vendor calls, the on site problem solving, the relationships.

Requirements

• You have to have that dog in you. When a vendor says no, we need you to find yes yourself, not escalate and wait. Come back and tell us how you pulled it off.
• Willingness to travel about two weekends a month during the NFL season.

Nice-to-haves

• Experience at an experiential or event marketing agency
• Campus event production, or anything where you built something out of basically no resources
• Grinder energy: organized enough to run logistics, scrappy enough to enjoy the chaos when the plan falls apart

Compensation & Benefits

Target starting base salary range is $75,000 - $100,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience.

• Unlimited PTO (extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• Home office stipend
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents