Account Based Marketing Manager

What You'll Do

• Architect the ABM strategy end-to-end inclusive of account selection and segmentation, messaging, channel mix, Sales handoff, and the metrics that define success
• Design and deploy AI-powered campaign workflows that scale personalization across the target account list, using intent data, firmographic signals, and behavioral triggers to prioritize and sequence outreach
• Execute integrated multi-channel ABM campaigns across outbound email, direct mail, and digital, tailored to key personas and funnel stage
• Track MQL pacing, pipeline contribution, and activation rates by segment
• Run structured A/B tests, build a learning agenda, and translate results into strategic decisions
• Partner with Sales, RevOps, and Product Marketing to align on account targeting, campaign strategy, and pipeline metrics

What We're Looking For

• 3+ years of B2B demand gen or ABM experience at a high-growth technology company, with a track record of running multi-channel campaigns that drove measurable pipeline
• Proven experience building AI-powered GTM workflows from scratch using tools like Clay or similar platforms to automate prospecting, personalize outreach at volume, or surface intent signals
• Comfortable building without a defined playbook, with a track record of standing up net-new campaign motions and creating structure from ambiguity
• Deep fluency in segmentation, intent signal interpretation, and account prioritization
• Strong email copywriting skills, with demonstrated ability to craft persona-specific, funnel-stage-appropriate messaging that converts
• A strong analytical mind with the ability to pull performance metrics, build simple models, and translate analysis into strategic adjustments independently
• Proven track record of tight alignment with Sales and RevOps, treating pipeline as a shared metric rather than a handoff

Benefits & Perks

• Competitive health & dental insurance options, effective on your first day of employment
• Flexible PTO
• In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
• Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
• Annual stipend for professional development and continued learning
• High performers at 5 years receive a generous stipend to use however you recharge best
• 401k benefit: employees are eligible to contribute starting day 1 of employment
• Dependent Care FSA
• Paid parental leave
• Fertility and adoption benefits via Carrot and Kindbody
• Base salary between $115,000–$135,000 + equity + benefits