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SprigSprigSan Francisco, CA

Director of Sales

Leads and scales a mid-market sales organization as a hands-on player-coach, managing Account Executives and Business Development Representatives while closing strategic deals. The role requires enterprise selling experience, people management, sales-operations discipline, talent development, and startup-building ability.

275k – 350k/yr
Hybrid8+ YOEAccount Management

About the role

Responsibilities

  • Lead, coach, and develop Account Executives and Business Development Representatives.
  • Participate directly in strategic customer opportunities, helping advance complex deals and close mid-market and enterprise business.
  • Strengthen outbound strategy, messaging, prospecting discipline, and top-of-funnel pipeline generation.
  • Build repeatable sales processes, playbooks, and operating rhythms to improve consistency, forecasting accuracy, seller productivity, and win rates.
  • Own sales forecasting, pipeline health, CRM hygiene, and performance reporting.
  • Recruit, hire, onboard, and develop sales talent while creating clear expectations, coaching plans, and career growth opportunities.
  • Partner with Marketing, Customer Success, Product, and Leadership to refine messaging, strengthen the ideal customer profile, and improve the customer journey.
  • Leverage AI and modern sales technology to improve productivity, execution, and customer outcomes.

Requirements and Qualifications

  • 2–4 years of people management experience.
  • Successful track record as an Enterprise Account Executive.
  • Experience leading from the front as a player-coach on strategic deals.
  • Experience in high-growth startup or scale-up environments.
  • Ability to build repeatable sales motions and drive land-and-expand growth.
  • Strong sales coaching skills across deal strategy, pipeline generation, prospecting, messaging, and execution.
  • Experience with forecasting, CRM hygiene, territory planning, account allocation, and pipeline management.
  • Experience recruiting, hiring, onboarding, and ramping sales talent.
  • Strong cross-functional collaboration skills.
  • Experience selling to Product, UX, Design, Research, or similar enterprise technology buyers is preferred.
  • Familiarity with usage-based pricing and scaling sales organizations through rapid growth.
  • Direct communication, resilience, accountability, and comfort with ambiguity.

Tools

  • Claude
  • ChatGPT
  • HubSpot
  • Google Workspace
  • Linear

Compensation and Benefits

  • OTE range: $275,000–$350,000, plus equity and benefits.
  • Competitive employee equity.
  • 401(k) program.
  • Medical, dental, and vision benefits.
  • FSA/HSA benefits.
  • $175/month commuter benefit.
  • Additional wellbeing benefit.
  • Flexible paid time off.
  • Paid parental leave.
  • Professional development stipend.
  • Hybrid office policy.
  • Lunch and dinner daily.
  • Company-sponsored social events.

Skills

Enterprise Salessales managementaccount executive coachingBusiness DevelopmentSales ForecastingPipeline ManagementCRMTerritory PlanningHubSpotChatGPTClaudeGoogle WorkspaceLinear

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