Social Media Manager - TrainHeroic

Core Functions

• Work closely with the marketing leads and other key stakeholders to create social media campaigns that support our Brand, Growth, and Product marketing strategies.
• Source and create original, topical, on-brand content from industry leaders, partners, influencers, and existing in-house content sources.
• Generate creative scripting and storyboarding to produce high-value content.
• Create compelling visuals, video, audio, copy and other platform-native content, including capture and editing.
• Demonstrate mastery of the TrainHeroic voice, tone, and visual style by ensuring all social media content adheres to brand guidelines.
• Identify opportunities to engage and work with social media influencers, build influencer marketing strategies and campaigns, and collaborate with influencers to activate their networks.
• Manage our content calendar and post to social channels daily.
• Track and analyze social media and advocacy analytics, and utilize the data to gain insights and positively affect future outcomes.
• Stay up to date on changes, trends, and best practices across social media platforms.
• Identify opportunities to engage with potential customers.
• Drive organic engagement and traffic to our marketing website.
• Create and manage a community of super users through tools like Broadcast Channels, ManyChat and Close Friends lists.
• Monitor all social channels and respond appropriately to customer feedback.
• Work with internal stakeholders to identify coaches and athletes for testimonials and/or case studies.
• Actively look for opportunities for photo or video shoots to fill the content library with non-stock assets.
• Manage and organize a robust digital content/asset library using a digital asset management (DAM) system.
• Seek opportunities to create user-generated content (UGC) with existing customers and influencers.
• Work closely with other members of the marketing team to bring stories and experiences to life.
• Coach and mentor junior team members who are actively involved in social media as part of their role.

Requirements

Required Qualifications

• A passion for social media marketing and analytics.
• Minimum 3 years of social media marketing experience.
• Experience using major social media platforms in a business setting.
• Excellent writing, editing, and communication skills.
• Positive attitude and customer-oriented.
• Experience using social media analysis tools.
• Experience with social media advertising and brand advocacy programs.
• Demonstrated proficiency in short-form video editing and production, including native app editing (Edits, CapCut, Canva), or similar products.
• Familiarity with social media management tools (Vista Social, Later, ManyChat, etc.).
• Experience managing and organizing a robust digital content/asset library.

Desired Qualifications

• Deep understanding of strength and conditioning, fitness racing and other hybrid training.
• Experience using our products and services.
• Bachelor's degree in marketing, business, or related field.

Compensation & Benefits

• Annual salary range for this role in Colorado is $58,477-$97,461.
• Eligible for variable compensation including bonus.
• Comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.
• Disability and Life coverage including Short Term Disability, Long Term Disability, Basic Life Insurance and AD&D.
• 401(K) including a company match.
• 12 paid holidays annually and discretionary Flexible Time Off.
• Free access to our products, corporate discounts, and professional development resources.
• Access to the Performance and Recovery Center (PARC), on-site fitness facility, locker rooms and showers.
• Employee only access to secure, indoor bike storage and access to e-bikes.
• Access to onsite Music and Podcast Studio.