Social Media Specialist

Responsibilities

• Create compelling, on-brand content showcasing customers, capabilities, and culture.
• Manage social channels including LinkedIn, Instagram, Facebook, X, and help launch TikTok.
• Help execute editorial calendar and campaigns.
• Manage Twilio’s employee advocacy program, equipping global and regional teams to share content.
• Engage and build community of technical developers, consumers, and business decision makers daily.
• Collaborate with key stakeholders on goals for campaigns, product releases, events, and company-wide initiatives.
• Create interesting, engaging content for top executives.
• Perform analysis and use data to prove program growth and success of initiatives.
• Constantly experiment and test new tactics to reach new audiences.
• Partner with Employee Brand team to help tell stories of Twilions to external audiences.

Requirements

• Experience managing brand social.
• Expresses complex thoughts or ideas in 100 characters or less.
• Thinks outside of the box and presents ideas clearly.
• Organized and able to take projects and run with them.
• Uses data to tell a story and has proven success on social.
• Experience using social management tools, including Sprout Social, Canva, Figma, EveryoneSocial.
• Enjoys building community.

Nice-to-Haves

• Experience with live video, graphic design.

Compensation & Benefits

• This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan.
• Health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.