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SnowflakeSnowflakeMenlo Park, CA

Director, DCP and Partner Marketing Programs

Leads global partner marketing programs at Snowflake, building scalable co-marketing frameworks, crafting joint narratives with strategic partners, and driving ecosystem revenue growth through Marketplace engagement and product launches. Requires 15+ years in B2B tech marketing, 5+ in partner ecosystems, and proven team leadership.

213k – 279k
Hybrid15+ YOEProduct Marketing

About the role

Responsibilities

Build the Global Partner Marketing Engine

  • Own and evolve Snowflake’s partner marketing programs (including Partner Activate)
  • Design a scalable co-marketing framework across partner tiers with clear ROI expectations
  • Define how partners engage across launches, campaigns, and lifecycle marketing
  • Create repeatable motions that drive:
    • Partner-sourced pipeline
    • Partner-influenced revenue
    • Marketplace engagement and transactions

Lead Data Cloud Product Partner Marketing

  • Own co-marketing strategy for Snowflake’s Data Cloud product ecosystem (ISVs & data providers)
  • Define joint positioning and solution narratives that clearly articulate how partners extend the AI Data Cloud
  • Build and scale Marketplace-first marketing motions to drive preference and consumption
  • Partner with top-tier ISVs (e.g., Dataiku, Hex, Blue Yonder) to create flagship joint GTM stories

Define Partner GTM for Product Launches

  • Build the partner motion for major product and platform launches
  • Ensure partners are activated early with clear messaging, content, and campaigns
  • Translate product innovation into ecosystem-driven growth

Drive Cross-Functional Alignment

  • Partner deeply with: Product Marketing, Demand Generation, Field Marketing, Alliances & Business Development
  • Ensure partner narratives are embedded in integrated campaigns
  • Align partner strategy with Snowflake Partner Network (SPN) tiers and revenue goals

Lead and Scale the Team

  • Lead a team of Partner Marketing Managers
  • Elevate the team from program execution to strategic GTM leadership
  • Build a culture of accountability, measurement, and high-impact storytelling

Requirements

Experience

  • 15+ years in B2B technology marketing
  • 5+ years in partner marketing, alliances GTM, or ecosystem marketing
  • Experience operating at scale in complex, multi-product organizations

Strategic Strengths

  • Ecosystem storytelling: Ability to translate technical integrations into compelling joint value propositions
  • Program architecture: Experience building scalable marketing systems tied to pipeline and revenue
  • Marketplace & platform thinking: Understanding of two-sided ecosystems and partner incentives

Analytical Rigor

  • Strong experience with attribution models across multi-touch, multi-partner sales cycles
  • Proven ability to connect marketing programs to pipeline and revenue outcomes

Leadership

  • Track record of leading high-performing teams
  • Strong cross-functional influence across Product, Sales, and Partnerships
  • Executive presence with both internal stakeholders and external partners

Skills

Partner MarketingCo-MarketingGo-to-Market StrategyEcosystem MarketingAttribution ModelsPipeline GenerationMarketplace MarketingRevenue AttributionB2B MarketingCross-Functional Alignment

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