Senior Manager, Web Experience - New York, NY

Website strategy and roadmap

• Own the marketing website roadmap across core site pages, landing pages, SEO/AEO content, provider discovery surfaces, and campaign experiences
• Translate business goals into a sequenced roadmap and define what should be built and why

Qualified application starts

• Primary metric: visitor to qualified application start conversion rate
• Improve web-controlled factors that influence whether a qualified visitor starts the application flow, including page experience, trust signals, CTA strategy, eligibility clarity, accessibility, site speed, and analytics quality

SEO, AEO, and organic growth

• Improve technical SEO and answer-engine optimization in partnership with Growth and Content
• Focus areas: crawlability, internal linking, schema, metadata, page structure, FAQs, and retrieval-friendly content patterns

Site quality and accessibility

• Take proactive ownership of site health, QA processes, template hygiene, mobile checks, and WCAG 2.2 AA accessibility standards

Hands-on web execution

• Build, modify, and QA website pages, templates, CMS components, redirects, metadata, schema, forms, and landing-page variants
• Use Webflow, HTML, CSS, browser DevTools, and AI-assisted tools

External development partnership

• Scope work for external development partners, write clear briefs, review output with a critical eye
• Know when to build something yourself versus hand it off

CMS governance and website operations

• Maintain CMS structure, templates, components, redirects, publishing workflows, and site hygiene

Analytics, tracking, and privacy-sensitive web hygiene

• Partner with Growth, Analytics, Legal, Privacy, and Compliance on website instrumentation, event tracking, pixels, consent/privacy rules, attribution, and QA

You Have

• 5-8+ years in website product management, growth product, web strategy, SEO, digital experience, or related role
• Strong product sense across user journeys, prioritization, roadmap ownership, experimentation, funnel thinking, and stakeholder alignment
• Hands-on HTML and CSS capability; comfort using browser DevTools and diagnosing routine front-end issues
• Deep CMS experience with Webflow or comparable platforms (Contentful, WordPress, Sanity, Prismic)
• Strong SEO expertise: technical SEO, content SEO, schema, internal linking, Core Web Vitals, indexation, and redirects
• AEO/GEO fluency or ability to develop it quickly: AI Overviews, answer-engine optimization, FAQs, retrieval-friendly content architecture
• Accessibility expertise: WCAG 2.2 AA, semantic HTML, keyboard navigation, accessible forms, contrast, inclusive UX QA
• Analytics fluency: GA4, GTM or similar tag management, event tracking, funnel reporting, tag QA, attribution awareness
• Experience working with external agencies or dev shops: scoping, briefing, QA, and accountability for outcomes
• Strong documentation habits
• Comfort using AI coding, research, SEO, QA, and productivity tools as part of everyday workflow
• Strong cross-functional operating ability across Growth, Creative, Content, Product, Engineering, Data, Legal, and Compliance

Nice to Have

• Experience in healthcare, behavioral health, marketplace, fintech, insurance, or another regulated/high-trust category
• Experience with YMYL content, medical review processes, HIPAA/privacy-sensitive environments, or compliance-heavy workflows
• Experience building programmatic or scalable SEO systems
• CRO experience: A/B testing, landing page optimization, user journey analysis, heatmaps/session replay, and experiment measurement
• Portfolio, personal site, GitHub, or work samples