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CoinbaseCoinbase

Staff Product Designer, Financial Services Lead

Leads product design strategy and a team of designers for Coinbase’s Financial Services and Loyalty products, including membership, card, and rewards experiences. The role requires 8+ years of product design experience, large-scale subscription or loyalty expertise, and strong product and engineering leadership partnership.

About the job

Responsibilities

  • Lead design strategy and execution across Coinbase One membership, CB1 Card, and the broader Loyalty surface area across multiple product and engineering pods.
  • Act as a player/coach and develop a team of product designers, providing structured coaching, career development, and regular design critiques.
  • Partner with senior Product and Engineering leaders to shape roadmaps, drive alignment, and represent design in leadership forums.
  • Drive 0-to-1 strategic design work, including membership evolution, retention mechanics, and rewards experiences.
  • Set and maintain a high quality bar across Loyalty surfaces through structured review processes, including design critiques, DRRs, and workbench sessions.
  • Represent Loyalty design in executive-level reviews and cross-functional leadership syncs.

Requirements

  • 8+ years of product design experience.
  • Proven track record leading design for subscription, loyalty, or membership products at scale with 1M+ users.
  • Experience partnering with senior product and engineering leaders to shape strategy, define roadmaps, and influence prioritization.
  • Ability to set systems-level vision while simultaneously shipping high-quality work on weekly or biweekly cadences.
  • Experience managing individual-contributor designers through structured feedback loops, promotion cycles, and measurable career growth outcomes.
  • Familiarity with consumer fintech, payments, or credit card product design.
  • Responsible use of generative AI with human oversight to deliver business-ready outputs and improve workflow efficiency, cost, and quality.

Compensation and Benefits

  • Annual base salary range: $207,485–$244,100 USD, excluding equity and bonus.
  • Total compensation may also include equity and bonus eligibility.
  • Benefits include medical, dental, vision, and 401(k).

Skills

Product Design, Design Strategy, Design Leadership, Product Roadmapping, Design Critique, Career Development, Generative AI, Consumer Fintech, Payments, Credit Cards

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