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KrakenKrakenUnited States

Web and Brand Designer

Own end-to-end web design, UX, and conversion flows for Breakout's crypto prop trading platform. Build AI-powered design systems and templates so marketing teams can self-serve on-brand assets across email, social, and campaigns. 5+ years web/digital design experience and fluency with AI tools like Claude and Figma AI required.

96k – 192k
Remote5+ YOEBrand Design

About the role

Responsibilities

  • Own web design and UX end-to-end for the Breakout website, landing pages, and conversion flows, from wireframe to dev-ready handoff.
  • Build an AI-powered design system with components, templates, prompts, and automations to enable the wider team (Conversion, Social, Lifecycle, Marketing Ops) to self-serve on-brand assets.
  • Extend the design system across lifecycle email, organic social, campaign visuals, and brand assets to maintain consistency.
  • Own and evolve the Breakout brand system, guidelines, component library, and asset toolkit.
  • Use AI tools (Claude Design, Figma Make, Nano Banana Pro, etc.) as the primary production engine to rapidly generate high-fidelity output.
  • Create fast, clickable, code-backed prototypes for testing and iteration.
  • Partner with engineering for clean handoffs and component implementation.
  • Set and raise the design quality bar across web, email, and social.
  • Document systems, guidelines, prompt libraries, and how-tos for the organization.
  • Collaborate closely with Conversion, Content, Social, Lifecycle, Marketing Operations, and Payward's (Kraken's) design and brand teams.

Requirements

  • 5+ years of hands-on web and digital design experience with a strong portfolio of shipped web and marketing design in fast-moving environments.
  • Deep expertise in web UX and conversion design, including information architecture, responsive layout, design systems, interaction design, and Figma handoff to developers.
  • Strong, demonstrable experience designing with AI tools day-to-day (Claude Design, Figma AI/Make, Nano Banana Pro essential).
  • Systems-thinking approach: experience building design systems, components, templates, and tooling that enable non-designers to produce on-brand work.
  • Ability to design across marketing surfaces (web, lifecycle email, organic social, brand assets) as a cohesive system.
  • Brand sensibility that supports fast shipping without compromising consistency.
  • Prototyping skills; ability to create clickable, code-backed prototypes (HTML/CSS or AI-assisted code a plus).
  • Strong collaboration and communication skills for handoffs, Slack collaboration, and enabling non-designers.
  • Bias to ship: proactive in prototyping, proposing, building, and iterating.
  • Crypto-native or genuinely curious about crypto, trading, and prop trading.

Nice-to-Haves

  • Experience designing and iterating performance creative for paid ads (static, motion, video) at volume.
  • Motion and video design skills (After Effects, Rive, or AI motion tools).
  • Front-end coding ability (HTML/CSS/React or AI code tools like v0 or Lovable).
  • Background in crypto, fintech, trading, or regulated high-intent categories.
  • Experience building or running a design system used by cross-functional teams at scale.

Skills

FigmaClaude DesignFigma MakeAi Design ToolsDesign SystemsWeb UxConversion DesignPrototypingBrand DesignHtml/CssAfter EffectsRive

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