Principal Partnership Marketing Manager

Responsibilities

• Develop joint GTM strategies: Design and execute comprehensive joint marketing plans aligned with business objectives, sales priorities, and partner capabilities.
• Execute co-marketing campaigns: Lead the end-to-end execution of integrated, multi-channel campaigns (webinars, digital demand generation, content syndication, and joint events) to drive awareness and pipeline.
• Craft compelling messaging: Collaborate cross-functionally to develop joint value propositions, solution briefs, case studies, and sales enablement materials.
• Drive demand generation: Own lead generation targets and pipeline contribution from partner channels, continuously optimizing programs for maximum ROI.
• Enable and engage partners: Coach and support partners on marketing best practices, ensuring they have the assets and knowledge needed to effectively co-sell and market Elliptic solutions.
• Measure and optimize: Define clear KPIs, track campaign performance, and provide regular reporting on marketing influence and pipeline health.

Requirements

• Proven experience in B2B partner marketing, channel marketing, or alliance marketing within the SaaS, data, or enterprise technology sectors.
• Strong track record of building and executing joint go-to-market programs that drive measurable lead generation and pipeline growth.
• Demonstrated ability to manage complex, multi-party projects and coordinate with diverse internal and external teams.
• Experience with marketing automation platforms, CRM tools (e.g., Hubspot), and performance analytics dashboards.
• AI Fluency: Intermediate to advanced capability in utilizing generative AI tools (such as ChatGPT, Claude, or specialized marketing AI platforms) to accelerate content creation, optimize campaign copy, analyze market trends, and streamline project management.

Nice-to-Haves

• Prior experience working in the cryptocurrency, blockchain, cybersecurity, or financial technology (FinTech) industries.
• Experience managing relationships with major data providers and ecosystems (Fireblocks, Databricks, AWS).
• Familiarity with the regulatory and compliance landscape surrounding digital assets.

Benefits

• Hybrid working: Option to work from almost anywhere for up to 90 days per year.
• Remote Work Budget: $650 budget to set up your home office space.
• L&D Budget: $1,000 annual Learning & Development budget.
• Holidays: 25 days of annual leave + 8 US Public Holidays.
• Birthday Leave: An extra day off for your birthday.
• Enhanced Parental Leave: 16 weeks fully-paid leave.
• Healthcare: Comprehensive medical, dental, and vision coverage.
• 401k: Company match included.
• Mental Health: Full access to Spill mental health support.