Strategic Sourcing Leader, Go-to-Market

Responsibilities

• Develop and execute sourcing strategies across GTM, Brand, Global Affairs, Events, Growth, and Partnership activities—spanning both B2B and B2C channels.
• Lead the strategic sourcing, procurement, and supplier relationship management of key partners across media planning and buying, creative and production, creator/influencer, agencies, communications, sponsorships, partnerships, events, research, and analytics.
• Lead and develop a lean, high-performing team of direct reports and contractors while remaining hands-on in complex negotiations and high-volume deal execution.
• Negotiate high-value and high-visibility commercial agreements that optimize cost, improve flexibility, and support time-sensitive launches, campaigns, placements, and partnerships.
• Partner closely with Marketing, Creative & Production, Growth, Partnerships, Finance, Legal, and other cross-functional stakeholders to align sourcing strategies with business priorities.
• Oversee a complex GTM supplier ecosystem, ensuring supplier scalability, rapid onboarding, seamless activation, and timely service delivery.
• Identify and implement cost and commercial optimization strategies without compromising quality, speed, business impact, or launch readiness.
• Enable major campaigns, brand moments, partnerships, and events by building sourcing approaches that operate effectively under compressed timelines.
• Monitor market trends, supplier capabilities, and emerging GTM commercial models to inform sourcing decisions.
• Provide strategic insights on spend, supplier performance, cycle times, savings, and sourcing initiatives to senior leadership.
• Ensure compliance with internal policies and external regulations while designing fit-for-purpose procurement pathways.
• Build repeatable commercial pathways, templates, and approval mechanisms that reduce cycle time.
• Standardize sourcing and contracting approaches for recurring GTM motions such as media activations, production SOWs, creator/influencer engagements, and partnership structures.
• Manage a portfolio that includes both large strategic negotiations and high-throughput transaction volume.
• Support executive-priority GTM and brand initiatives involving nontraditional suppliers and bespoke commercial structures.

Requirements

• 12+ years of progressive procurement experience.
• 10+ years of experience in strategic sourcing across marketing, advertising, communications, media, creator/influencer, sponsorships, partnerships, production, and events within major consumer or business brands.
• 5+ years of people leadership experience.
• Deep knowledge of both B2B and B2C GTM channels, supplier landscapes, and the commercial dynamics of paid media, production, creator ecosystems, agencies, and partnerships.
• Proven expertise supporting large and fast-growing GTM budgets and enabling high-impact campaigns, partnerships, activations, and events rapidly and effectively.
• Experience managing a broad GTM supplier landscape, including identifying, evaluating, and scaling relationships with key suppliers.
• Strong negotiation and cross-functional stakeholder management skills, with a track record of securing high-value, favorable agreements in ambiguous and fast-moving environments.
• Excellent analytical abilities to generate strategic insights from spend data, supplier performance, market trends, cycle times, and the effectiveness of GTM investment decisions.
• Superior organizational and project management skills, with the ability to manage both strategic negotiations and high-throughput execution.
• A proactive approach to problem-solving and a strong instinct for designing scalable processes, templates, and workflows.