Senior Web Designer, FHS Onboarding

What you’ll do here

• Lead the end-to-end product design process for complex website initiatives – from discovery and requirements gathering through design, testing, and implementation – ensuring alignment with client goals, user needs, and technical feasibility.
• Design and build high-quality, conversion-focused websites using WordPress, Figma, and additional web tools as needed, delivering visually compelling and strategically structured experiences that promote FareHarbor website best practices.
• Apply advanced web optimization techniques to enhance discoverability, performance, and mobile responsiveness, ensuring websites adhere to modern UX, SEO, and accessibility standards.
• Collaborate with cross-functional teams including Product Managers, Engineers, and Project Managers to align on scope, resolve technical risks, and ensure seamless implementation.
• Translate complex or abstract concepts into actionable design solutions, demonstrating strong problem-solving skills and the ability to evaluate multiple technical approaches.
• Leverage conversion-centered design methodologies to facilitate brainstorming, evaluate testing opportunities, and guide decision-making across stakeholders.
• Contribute to FareHarbor’s design community by refining team processes, sharing best practices, and mentoring junior designers on design philosophy, visual design craft, and technical execution.
• Stay current with emerging web technologies and trends and actively apply new techniques that improve design quality, system efficiency, or user outcomes.
• Create professional-grade design assets including mockups, wireframes, layouts, and graphics using Figma, Photoshop, Illustrator, or comparable tools.
• Integrate websites with FareHarbor software, ensuring smooth booking flow functionality and maintaining consistency across the FareHarbor ecosystem.
• Oversee and implement custom CSS/HTML enhancements, supporting advanced design requirements and unique features across website projects.
• Participate in client-facing meetings with Project Managers and Account Managers to understand project goals, gather inspiration, and present design rationale and solutions.

Requirements

• A minimum of 5 years in digital marketing design, with a focus on B2B environments and SaaS platforms. 2-3 years of experience in web design, including working with graphic design software like Figma or Photoshop.
• Proficiency in web design best practices, with experience in WordPress or similar Content Management Systems (e.g., Wix, Squarespace, Joomla, Webflow, etc).
• Develop and maintain website assets, including graphics, embeddable widgets from external platforms, and custom development features.
• Experience with HTML, CSS, and experience with UX/UI tools such as Figma or Adobe XD.
• Strong ability to articulate design decisions, strategies, and visions, and effectively collaborate with cross-functional teams. Strong ability to influence peers and leaders across multiple functions without formal authority.
• Demonstrated ability to prioritize and manage multiple projects, meeting deadlines while maintaining high-quality outputs.
• Must be able to work highly independently and demonstrate strong judgment on critical client work.
• A proactive approach to staying current with industry trends and continuously improving design processes.
• Experience working in an Agile workflow environment and usage of Project Management systems like Airtable, Jira, Monday, etc.
• High level of precision in both product and web design, with a focus on delivering user-friendly, aesthetically pleasing solutions.
• Experience working within teams and cross-departmentally, with a proven ability to mentor and guide junior designers.

Bonus Points

• Experience with additional website building platforms (e.g., GoDaddy, FTP)