Head of KOL

Responsibilities

• Build out and lead Kraken’s global KOL strategy and execution, including managing a BD team focused regionally.
• Scale processes to source, contract, and manage KOLs, including technology, agency relationships, and commercial planning.
• Ensure compliance with financial influencer laws around the world with appropriate disclaimers, content monitoring, and compensation terms.
• Enable the KOL BD team to negotiate deals that are attractive in a competitive KOL space and deliver strong ROI to Kraken.
• Attract top KOLs across categories including futures, margin trading, spot trading, and prop trading.
• Develop scalable strategies that arm KOLs with positioning and messaging highlighting Kraken Pro’s differentiators.
• Identify opportunities to develop local-first ideas with KOL partners that generate attention, are persuasive vs competitors, and drive a strong CTA.
• Define and evolve global program benefits for KOLs to deepen engagement and drive feedback loops that help scale affiliate marketing.
• Measure results of KOL partnerships; adjust strategy and deal structures.

Requirements

• 5+ years in the crypto space, with experience building out a KOL program.
• Significant experience with crypto KOLs, especially traders.
• Proven track record in growing new users in a highly competitive and regulated environment.
• Experience working with partners in regions all over the world.
• Advanced crypto knowledge including how crypto products work, crypto revenue models, and crypto players in different regions.
• Existing relationships with crypto and adjacent industry influencers; candidate expected to bring a strong network.
• Experience with software to manage KOLs across a deal’s lifecycle and scaling processes to handle hundreds of KOLs.
• Experience across a large product suite, with an eye for leveraging different KOLs to promote multiple topics and products.
• Strong experience in marketing analytics, including how to measure partnership success.
• Creative thinking with growth ideas grounded in logic and data; capable of supporting ideas and persuading others.