Community Manager, Social Media

Responsibilities

Own Lyft’s social voice and daily reaction engine

• Maintain a consistent Lyft voice across comments, replies, DMs, and reposts on Instagram, TikTok, Threads, Reddit, and LinkedIn.
• Drive and manage the Threads channel, including replies and owned responses.
• Lead surprise-and-delight initiatives on social and drive earned impact with creators.
• Monitor successful comments and conversations and communicate their impact.
• Manage day-to-day content publishing across Lyft’s consumer social accounts, including scheduling, copy, final QA, and in-platform posting.

Participate proactively in culture

• Spend time on social platforms listening for relevant conversations.
• Repost and engage with user-generated content, partnering with Support to quickly escalate rider and driver issues with the right context.
• Bring proactive opportunities to the team with a point of view on the moment, Lyft’s role, and the appropriate response.

Report on social performance and insights

• Socialize wins, learnings, and cultural insights across the organization through recaps, readouts, and highlight reels.
• Turn engagement into a narrative covering what happened, what was learned, and next steps.
• Feed community signals back into Product, Brand, and Comms to inform decisions.
• Own recurring and ad hoc social reporting on channel performance, engagement, sentiment, community health, and trend forecasting.

Requirements

• 4+ years of experience in social media, community management, or a closely related role at an agency or consumer brand.
• Strong, concise writing skills, with the ability to shift between short-form social replies and stakeholder summaries.
• Proactive, fast-paced approach and the ability to identify conversations and opportunities independently.
• Deep fluency with social listening and user-generated content tools such as Sprinklr, Brandwatch, Dash Social, Later, or similar platforms.
• Strong awareness of internet culture and social platforms.
• Sound editorial judgment, including knowing when to engage, hold back, or escalate sensitive issues.
• Comfort interpreting performance and sentiment data and turning insights into recommendations.
• High emotional intelligence and patience when interacting with frustrated riders or drivers.

Ways of Working

• Move quickly while maintaining authentic brand engagement.
• Build scalable systems and frameworks that make community engagement repeatable.
• Clearly explain the impact of social work to internal stakeholders.
• Share ideas generously and proactively.

Benefits

• Medical, dental, and vision insurance options, with additional programs available when enrolled.
• Mental health benefits.
• Family-building benefits.
• Child care and pet benefits.
• 401(k) plan with company match.
• 12 observed holidays.
• Discretionary paid time off for salaried team members; 15 paid days off for hourly team members.
• 18 weeks of paid parental leave for biological, adoptive, and foster parents.
• Subsidized commuter benefits.
• Monthly Lyft credits and complimentary Lyft Pink membership.

Compensation

• Expected base pay range in the New York City area: $108,000–$135,000 per year, excluding potential equity, bonus, and benefits.