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MotiveMotiveUnited States

Campaign Operations Manager

Executes and optimizes digital marketing campaigns across integrated, ABM, lifecycle, and partner channels while administering marketing automation and supporting lead-lifecycle processes. Requires 5+ years of marketing operations experience and hands-on expertise with Marketo and Salesforce.

89k – 111k/yr
Remote5+ YOERevenue Operations

About the role

Responsibilities

  • Develop and execute digital marketing campaigns supporting go-to-market objectives, including integrated marketing, account-based marketing (ABM), lifecycle marketing, and partner channels.
  • Build campaigns and emails, segment audiences, conduct testing, deploy campaigns, and evaluate results for process improvements.
  • Administer day-to-day marketing automation systems and assist with additional system integrations.
  • Track campaign KPIs with channel managers and the marketing operations team, and recommend ongoing optimizations.
  • Support lead lifecycle, lead nurturing, data cleansing, and workflow automation processes.
  • Manage multiple campaigns and requests while maintaining high attention to detail and quality.
  • Contribute to process documentation, templates, enablement, and campaign best-practice sharing.

Requirements

  • 5+ years of experience executing campaigns within a marketing operations function.
  • Hands-on expertise with Marketo, Salesforce, and marketing database management.
  • Strong communication, organization, self-motivation, project management, stakeholder management, and multitasking skills.
  • Excellent attention to detail and a process-oriented mindset.

Nice to Have

  • Experience with Pendo, Zuddl, 6sense, or AI automation tools.

Compensation and Benefits

  • Annual compensation range: $89,000–$111,000 USD, depending on location and other factors.
  • Benefits may include health, pharmacy, optical and dental care, paid time off, sick time off, short- and long-term disability coverage, life insurance, and 401(k) contributions.
  • Total compensation may include restricted stock units.

Skills

MarketoSalesforceMarketing Automationmarketing database managementaudience segmentationEmail Marketingcampaign testingWorkflow Automationlead nurturingdata cleansingAccount-Based MarketingLifecycle Marketingpendozuddl6sense
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