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AttentiveAttentiveNew York, NY

Lead Product Manager, Targeting

Lead the strategy and roadmap for Attentive's Targeting product area, owning customer-facing audience building, segmentation, and intelligent recommendation tools that power personalized marketing campaigns. Requires 6+ years PM experience in MarTech/AdTech, strong data intuition, and cross-functional collaboration with engineering and data science teams.

175k – 218k/yr
Remote6+ YOEProduct Management

About the role

What You’ll Accomplish

  • Own the vision, strategy, and roadmap for Attentive's Targeting product area within the Shopper Management pillar.
  • Build customer-facing experiences that help marketers create high-performing audiences with confidence, whether through advanced segmentation, recommendations, or intelligent targeting workflows.
  • Partner closely with customers and customer-facing teams to deeply understand how marketers build audiences today and identify opportunities to simplify complex workflows.
  • Drive product discovery by combining customer research, behavioral data, and business insights to identify high-impact opportunities.
  • Work cross-functionally with Engineering, Design, Data Science, and Platform teams to deliver scalable targeting capabilities that power best-in-class personalization.
  • Balance usability with flexibility, enabling customers to build sophisticated audiences without unnecessary complexity.
  • Define success metrics, measure product impact, and continuously optimize experiences using experimentation and data.
  • Act as a product leader across the organization, influencing strategy and helping teams understand the evolution of Attentive's targeting capabilities.

Your Expertise

  • 6+ years of Product Management experience, with a track record of owning customer-facing products from discovery through launch and iteration.
  • Experience building products in MarTech, AdTech, customer data platforms (CDPs), personalization, targeting, audience management, segmentation, or related domains.
  • Strong product intuition paired with deep analytical thinking—you enjoy using data to uncover customer problems and validate product decisions.
  • Experience building customer-facing tools that simplify complex workflows while maintaining flexibility for sophisticated users.
  • High customer empathy and a passion for understanding how customers make decisions and accomplish their goals.
  • Comfortable working with large datasets and partnering closely with Data Science and Engineering teams to bring data-driven products to life.
  • Hands-on experience using SQL or similar tools to explore data and inform product decisions; familiarity with analytics platforms such as Looker, Heap, or similar tools is a plus.
  • Excellent written and verbal communication skills, with the ability to influence technical and non-technical stakeholders alike.

Compensation

The US base salary range for this full-time position is $175,000 - $218,450 annually + equity + benefits.

Skills

Product ManagementMarTechadtechcdppersonalizationtargetingaudience managementsegmentationSQLLookerheapData Science

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