Principal Strategist, Ad Measurement

What you’ll do

• Own best practices for advanced measurement and performance validation, including incrementality testing, lift studies, attribution, and experimental design within the CTV ecosystem.
• Partner with Customer Success to design, evaluate, and interpret customer measurement approaches, guiding decisions around methodology, success criteria, and result interpretation.
• Act as a strategic advisor to customers, translating complex measurement results into clear, actionable business insights, while communicating confidence levels and limitations.
• Lead internal and external enablement on measurement rigor and analytical best practices, elevating how teams and customers approach performance validation post-launch.
• Contribute measurement-driven insights to go-to-market initiatives, including playbooks, positioning, and enablement materials.
• Synthesize learnings across customer engagements to identify patterns and opportunities, informing product strategy and roadmap discussions with Product and Engineering.
• Partner with external measurement vendors and internal Engineering teams to define and operationalize advanced measurement solutions and implementation guidance.
• Serve as an escalation point for complex post-launch measurement challenges, leading structured analysis when performance results are ambiguous or difficult to interpret.
• Maintain expertise on the evolving CTV and AdTech measurement landscape, informing MNTN’s point of view on performance measurement.

What you’ll bring

• 8+ years of experience in customer-facing solutions, product, analytics, or technical roles, with ownership over measurement strategy, performance validation, or complex analytical problem-solving.
• Prior experience in AdTech, MarTech, or performance marketing, with direct exposure to incrementality testing, lift studies, attribution, or experimental measurement frameworks
• Strong communication skills: Ability to translate complex technical and analytic concepts into clear, executive-ready recommendations.
• A customer-centric mindset: Comfortable guiding customers through complex post-launch performance validation and optimization.
• Cross-functional collaboration skills: Proven ability to work with Product, Engineering, Customer Success, and external partners to drive customer outcomes.
• Analytical, solution-oriented approach: Ability to identify performance gaps, troubleshoot challenges, and recommend actionable solutions.
• Familiarity with the CTV and performance marketing ecosystem, including measurement and attribution providers, is strongly preferred.

MNTN Perks

• 100% remote within the US
• Flexible vacation policy
• Annual vacation allowance for travel related expenses
• Three-day weekend every month of the year
• Competitive compensation
• 100% healthcare coverage
• 401k plan
• Flexible Spending Account (FSA) for dependent, medical, and dental care
• Access to coaching, therapy, and professional development