Senior Lifecycle Marketing Manager

In This Role You Will:

Own and execute omni-channel lifecycle marketing for B2C and B2B

• Build email, push notification, and in-app messaging strategy across the customer journey for consumer and business audiences
• Drive product-led onboarding, activation, and monetization campaigns for individual users
• Build lead nurturing programs for B2B prospects and create segmentation strategies that route high-value users to sales teams
• Optimize channel performance metrics (open rates, CTR, conversion, retention, LTV)

Build lifecycle marketing infrastructure from scratch

• Partner with RevOps/Marketing Ops and Engineering to implement marketing automation platforms
• Stand up communication channels and establish workflows from onboarding to nurture to re-engagement
• Create segmentation frameworks tailored to consumer and developer personas and ensure compliance with CAN-SPAM, GDPR requirements

Drive engagement through testing and optimization

• Establish a rigorous testing culture – continuously experiment with messaging, creative, timing, and segmentation
• Own A/B testing strategy for lifecycle campaigns and in-app messaging
• Identify high-value actions, optimize conversion rates, and develop evergreen content strategies

Execute cross-functionally and build reporting frameworks

• Partner with Data Science, Product Marketing, and Sales teams to understand user behavior and ensure messaging consistency
• Work with Creative and Content teams to develop high-performing communication assets
• Build performance dashboards and communicate impact on engagement, retention, conversion, and LTV

What You’ll Bring:

• 8+ years in B2C/B2B lifecycle marketing, CRM, or growth marketing with experience managing both consumer self-service and B2B sales-led motions
• Proven track record building lifecycle marketing from zero-to-one as the first or early lifecycle marketing hire at a growth-stage company
• Expert-level knowledge of email marketing and push notification best practices, including deliverability, engagement optimization, and compliance
• Hands-on experience with marketing automation platforms (Braze, Iterable, Customer.io, Marketo, or similar) and building lead nurturing programs for B2B audiences
• Strong track record improving conversion rates, retention, and LTV through experimentation with A/B testing, paywall optimization, and in-app messaging tools
• Strong analytical capabilities – you use data to inform strategy, design experiments, and measure impact
• Experience partnering with Product and Engineering to define requirements and implement technical solutions
• Knowledge of compliance requirements (CAN-SPAM, GDPR, CCPA) and privacy-first communication strategies
• Experience marketing to non-technical audiences, optimizing onboarding for SaaS products, mobile app lifecycle marketing, or high-growth tech companies is a plus

Full-Time Employee Benefits Include:

• Competitive Salary & Equity
• 401(k) Program with a 4% match
• Health, Dental, Vision and Life Insurance
• Short Term and Long Term Disability
• Paid Parental, Medical, Caregiver Leave
• Commuter Benefits
• Monthly Wellness Stipend
• Autonomous Work Environment
• In Office Set-Up Reimbursement
• Flexible Time Off (FTO) + Holidays
• Quarterly Team Gatherings
• In Office Amenities