X Channel Manager
Own Creative Fabrica’s X presence by creating fast, platform-native content, engaging the AI and creator ecosystem, and growing reach, engagement, and audience. The role requires at least two years of channel experience, excellent short-form writing, strong X fluency, creative independence, and genuine AI interest.
About the job
Responsibilities
- Own Creative Fabrica’s presence on X, growing impressions, engagement, audience, and overall visibility.
- Develop a distinctive, personality-led voice through experimentation with tone, formats, hooks, timing, and visuals.
- Create X-native posts, threads, replies, memes, and product demonstrations throughout the day.
- Monitor AI, technology, and creator-ecosystem news; identify emerging conversations and respond while they are relevant.
- Engage with AI creators, founders, researchers, influential accounts, and competitors in useful, interesting, funny, or provocative ways.
- Demonstrate Creative Fabrica’s AI products without making the account feel continuously promotional.
- Build recurring content formats and collaborate with graphic, motion, video, and educational-content specialists.
- Partner with Product Marketing to turn launches into X-native moments.
- Track impressions, engagement, profile visits, and follower growth; identify successful posts and develop follow-ups.
- Build relationships across the AI ecosystem and monitor industry attention patterns.
Requirements
- 2+ years of experience managing X/Twitter accounts, social channels, communities, or creator-led accounts, with demonstrable organic reach and engagement.
- Deep understanding of X culture, platform mechanics, memes, internet culture, and platform-native communication.
- Excellent short-form copywriting and written English, including strong hooks and concise positioning.
- Fast thinking, execution, and sound judgment about when to be bold or restrained.
- Independent creative drive and ability to develop original content ideas without relying on a fixed calendar.
- High-output, data-informed approach to experimentation and analytics.
- Genuine interest in AI, startups, creators, technology, and internet culture.
Nice-to-haves
- Personal track record growing an X account, including posts reaching 500K+ or 1M+ organic impressions.
- Experience running a recognizable founder-led or personality-led account, or building creator communities.
- Relationships within the AI or technology community on X.
- Meme-making, internet-native content, visual production, basic image/video creation, or generative-AI content experience.
Compensation & Benefits
- Full-time, in-office role at the Amsterdam headquarters.
- 30 work-from-anywhere days per year.
- 24 days of paid vacation plus public holidays.
- Warm fresh lunch on office days.
- Travel allowance for employees living more than 10 KM from the office, provided as an NS card.
- Company pension plan.
- Company events and overseas trips.
Skills
X/Twitter, Social Media Management, Copywriting, Written English, Content Creation, Community Engagement, Internet Culture, Memes, AI, Social Media Analytics, Product Marketing, Generative AI
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