Senior Campaign Manager, SaaS Manager

What we're looking for

• 8+ years of experience in demand generation, campaign marketing, or growth marketing within B2B SaaS or enterprise technology, with a track record of building programs from the ground up
• Proven ability to own pipeline outcomes end-to-end — from strategy through execution and measurement — across multi-channel campaigns that drive pipeline growth, adoption, and revenue impact
• Strong experience leading cross-functional initiatives as a driving force, including bringing new products or capabilities to market
• Deep familiarity with enterprise sales cycles, buying committees, and the content/messaging needed to influence them
• Strong understanding of enterprise B2B SaaS growth metrics including ARR, pipeline generation, product adoption, retention, and expansion
• Strong analytical and decision-making skills with a bias toward action and experimentation
• Ability to deliver clear recommendations and influence decisions across all levels of the organization
• Proactive use of AI as a force-multiplier for demand generation efforts

What you can expect

Start-up Style Growth Marketing Leadership

• Own the end-to-end growth marketing strategy for a new product, from early validation through readiness for scale
• Partner with PMM to define new logo ICP and target customers, priority use cases, and demand hypotheses
• Translate product strategy into clear market narratives, demand generation plans, and activation programs
• Identify when the product is ready to transition into core marketing motions and support that transition

Demand Creation & Market Activation

• Build full-funnel demand generation campaigns leveraging AI tools for audience segmentation, creative personalization, and optimal channel spend to drive engagement and pipeline growth
• Develop campaign briefs, timelines, and project plans, ensuring alignment and smooth, on-time delivery
• Test new campaigns, plays, and routes to market that drive meaningful impact
• Track and report regularly on marketing performance; establish early indicators of traction, learn quickly, and iterate based on results

Cross-Functional Partnership

• Partner with Performance Marketing, Digital Web Experience, and Field Marketing to build omni-channel programs
• Work with Product Marketing to shape positioning, messaging frameworks, and proof points as the product evolves
• Collaborate with Content, Product Marketing, and Design to develop and iterate on high-performing assets across all stages of the buyer journey
• Align closely with Sales to enable early pipeline generation, test cross-sales motions, and refine qualification and messaging based on real-world feedback

What success looks like

• Pipeline creation and sales engagement driven by marketing-led initiatives
• Clear, validated positioning and messaging for a new product
• Strong alignment between Product, PMM, Sales, and Marketing on target customers and GTM approach
• A repeatable playbook that enables the product to grow into a scaled business
• Regularly build & run AI agents to automate the repetitive, amplify the creative, and free yourself to focus on the strategy that moves the needle

Compensation

• USA-based roles: $150,000 - $218,000 USD base salary
• Canada-based roles: $147,000 - $213,000 CAD base salary
• Plus benefits, equity grant, and incentive programs