Sr. Manager, Channel Partnerships

Responsibilities

• Source, negotiate, and sign new channel partners in priority verticals for Betterment at Work.
• Build joint go-to-market plans with each partner, including team mapping, referral paths, rep incentives, and success metrics.
• Lead partner activation after signature by coordinating onboarding, training, launch materials, and internal handoffs.
• Work directly with partner leaders and frontline reps to drive introductions, co-selling activity, and qualified pipeline.
• Manage partner pipeline, forecasts, and activity in Salesforce, and report progress, risks, and results to leadership.
• Support strategic deals by aligning pricing, approvals, and cross-functional execution with Sales, Marketing, RevOps, Legal, Finance, Product, and Compliance.
• Identify what is and is not working across the channel, and adjust messaging, enablement, and partner focus accordingly.
• Bring voice-of-partner and market feedback into the business to inform roadmap, positioning, and channel strategy.

Requirements

• 5–7+ years of experience in partnerships, channel sales, business development, or strategic alliances, ideally in B2B SaaS, fintech, retirement, payroll/HCM, benefits, or adjacent financial services.
• Proven success building referral and co-selling partnerships that generate qualified pipeline and closed revenue.
• Strong commercial operator who can own the partnership lifecycle end to end, from prospecting and contracting through onboarding, enablement, and growth.
• Confident relationship builder with executive presence and the ability to work effectively across partner organizations and internal cross-functional teams.
• Data-driven and organized, with strong judgment, prioritization skills, and fluency in pipeline management, forecasting, and Salesforce discipline.

Compensation

• Base salary: $170,000 - $180,000 (New York City)
• Eligible for bonus and variable compensation in the form of commission.
• Additional benefits include equity, competitive health coverage, flexible PTO, parental leave, sabbatical, 401(k) match, professional coaching, and more.