Creative Director, Demand Gen

What you will do

• Build the demand gen creative function end to end, including team structure, operating model, and clear partnership standards with Global Campaigns and Field Marketing
• Lead a team of two designers and one copywriter, developing them as individuals and building a cohesive team that ships integrated campaigns
• Own creative strategy for three major demand gen campaigns, translating Global Campaigns' campaign strategy into integrated creative strategy and execution
• Develop integrated campaign creative where every asset reinforces one idea and drives toward conversion
• Use performance data to understand what works across channels and formats, then refine the creative strategy and approach based on what the market tells you
• Partner with Global Campaigns to establish clear roles, briefing standards, and a working rhythm so creative informs campaign planning from the start
• Collaborate with the Creative Directors for Brand & Experiences and Digital, and the Director of Brand Strategy, to ensure creative work across the organization is aligned and coherent
• Manage timelines and production to ensure the team ships high-volume work on time without sacrificing quality

What experience you have

• Senior creative leadership running demand gen, performance, or conversion-focused campaigns, ideally at a B2B SaaS company, with a clear understanding of how demand gen creative operates distinctly from brand or awareness creative
• A track record of building or scaling a creative function from the ground up: hiring, developing, and retaining strong designers and copywriters, and establishing process, standards, and partnership models with new teams
• A portfolio demonstrating integrated campaign thinking — how you connect multiple asset types into one creative system, and how you've iterated that system based on performance results
• Experience owning creative strategy and working with marketing operations and campaign teams as a creative leader, co-concepting campaigns rather than executing briefs
• Demonstrated ability to lead a creative team while staying hands-on: comfortable conceptualizing and executing work alongside your team, not just managing from above
• Experience applying brand systems in performance and conversion contexts

Why you should be excited about this role

• You will build a dedicated demand gen creative function from the ground up, with real investment and support
• You will lead a team and set the creative standard for campaigns across three major product lines
• You will have a direct, measurable impact on pipeline and conversion performance in a category that's rapidly evolving
• You will work in a performance-first environment where creative decisions are informed by data and iteration

Why we are excited about you

• You understand that demand gen creative is its own discipline with its own rules, and you know how to lead it
• You can build a team and build a function, not just manage what exists
• You think in campaigns and outcomes, iterate based on performance, hold the creative bar high, and jump into the work alongside your team