Content & Audience Insights Manager

Responsibilities

• Own Linktree’s shared measurement framework and recurring readouts across its content program.
• Identify what is working, which audiences are being reached, and where gaps exist across channels.
• Partner with channel owners to design pilots, defining hypotheses, audiences, success measures, and analysis plans.
• Synthesize complex findings into clear internal recommendations and evidence-backed external story opportunities.
• Explain what evidence shows, why it matters, its limitations, and which team should act on it.
• Combine audience research, social listening, search behavior, community signals, competitor activity, and cultural trends to identify meaningful shifts and opportunities.
• Partner with Social & Content, Communications, Product Marketing, Growth, Creative, Creator Partnerships, Data Science, and Analytics teams.
• Define reporting needs and request dashboards, data pulls, pipelines, and technical validation from data partners.

Requirements

• 5–7 years of experience in audience insights, content measurement, marketing analytics, social intelligence, or research.
• Experience building measurement frameworks, research plans, or audience-insight programs.
• Experience partnering with Data Science or Analytics teams to define questions and request appropriate analysis.
• Experience creating dashboards and reports and interpreting social data, social listening tools, search data, and audience insights.
• Ability to separate signal from noise and explain what teams should do next and why.
• Strong editorial judgment and ability to identify credible, differentiated, and relevant findings.
• Experience evaluating performance across multiple channels, audiences, or campaigns.
• Strong writing and synthesis skills, including turning complex analysis into concise recommendations.
• Ability to work across multiple teams and translate business goals into content recommendations.
• Strong curiosity and judgment about which findings are meaningful, actionable, and sufficiently supported by evidence.

Nice to Have

• Experience in SaaS, consumer technology, the creator economy, small-business marketing, or digital products.
• Experience with proprietary data, research reports, trend reports, customer stories, or editorial franchises.
• Familiarity with SEO, AEO, product analytics, or analytics platforms.
• Experience partnering with data scientists, communications teams, or growth teams.

Compensation and Benefits

• Base salary targeted at $170,000–$190,000 for roles based in San Francisco and Los Angeles. Final offers depend on location, experience, expertise, and role scope.
• Compensation package includes cash, equity, and benefits.
• Annual wellbeing allowance.
• Medical, dental, vision, disability, and life insurance coverage for US-based employees, including dependent coverage.
• Employer retirement contribution.
• Paid vacation, holidays, parental leave, volunteer time, and other time-off categories.
• Employee stock option program.