Marketing Business Analyst
Analyzes B2B marketing performance, owns ROI reporting, pipeline insights, and experimentation to optimize spend and drive revenue. Requires 5+ years in marketing/GTM analytics, strong SQL/BI skills, and SaaS metrics knowledge.
About the job
What You’ll Do
Insights & executive reporting
- Partner closely with the corporate analytics function and act as the liaison between marketing leadership and the Analytics team to build actionable and scalable reporting
- Own the weekly and monthly business review process: prepare data and partner with leadership on the narrative
- Conduct ad hoc deep dives to diagnose pipeline trends, campaign anomalies, or funnel conversion issues and proactively surface recommendations
- Support quarterly planning and annual budgeting with data-driven recommendations on channel mix and investment levels
Impact measurement
- Design and maintain models to quantify the impact of marketing programs across the buyer journey
- Own marketing ROI analysis: calculate and report on cost-per-lead, cost-per-opportunity, CAC by channel, and marketing efficiency ratios
- Scope dashboards for opportunity areas and partner with analytics team to make them a reality
- Develop segment- and region-level views of marketing performance to support resource allocation decisions
Experimentation & optimization
- Analyze marketing experiments (A/B tests on landing pages, email sequences, ad creative, offers) to drive continuous improvement
- Build automated dashboards, scorecards, and alerting for key marketing KPIs so teams can self-serve and act quickly on trends
- Partner with Marketing Ops and data engineering to ensure data quality, proper tracking, and consistent taxonomy across systems (Salesforce, Marketo, web analytics)
Skills We’re Looking For
- 5-8 years of experience in marketing analytics, GTM analytics, or business intelligence within a B2B SaaS environment
- Strong SQL skills and hands-on experience working with cloud data warehouses (Snowflake, BigQuery, or Redshift)
- Proficiency with BI and visualization tools (Looker experience preferred) and the ability to build executive-ready dashboards and reporting
- Working knowledge of Salesforce (reports, dashboards, opportunity data) and marketing automation platforms (Marketo preferred)
- Deep understanding of B2B SaaS performance metrics, including pipeline, ACV, conversion rates, velocity, marketing-sourced vs. influenced pipeline, and attribution concepts
- Strong business judgment and a clear point of view, with the confidence to challenge assumptions and bring data-backed perspectives to senior stakeholders
- Demonstrated ability to independently structure ambiguous problems, move quickly, and drive them to clear, actionable recommendations
- Comfort operating in a fast-changing environment, where definitions, targets, and operating models evolve, and the ability to balance speed with analytical rigor
Bonus Skills
- Python or R proficiency for statistical analysis, automation, or building lightweight models
- Experience with multi-touch attribution platforms (Bizible/Marketo)
- Exposure to experiment design, significance testing, or applied statistics in a marketing context
- Experience with predictive modeling: LTV estimation, propensity scoring, or cohort analysis applied to marketing audiences
- Familiarity with the modern data stack (Fivetran, dbt, Snowflake, Looker)
- Background in data infrastructure, developer tools, or analytics software industries
Skills
SQL, BigQuery, Looker, Salesforce, Marketo, Snowflake, Redshift, Python, R, Bizible, Fivetran, dbt
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