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GustoGustoSan Francisco, CA

Senior Staff Software Engineer, Growth Onboarding

Senior Staff engineer owning end-to-end signup-to-activation onboarding at Gusto. Build and prototype AI-powered 0-to-1 customer experiences across web, SMS, and AI assistants to drive measurable activation growth. Requires 10+ years full-stack experience, product mindset, and founder-like ownership.

223k – 278k/yr
Hybrid10+ YOEFullstack Engineering

About the role

Responsibilities

  • Own meaningful slices of the signup-to-activation experience end to end — from data model to UI — and ship measurable improvements to how quickly and reliably new customers get up and running.
  • Invent and prototype net-new, 0-to-1 experiences — bringing your own ideas for how AI can reimagine onboarding.
  • Partner directly with Product, Design, and Data to frame problems, form hypotheses, and validate them with real customers in weeks, not quarters.
  • Identify where AI meaningfully removes customer effort (and where a simple form is better), and build those experiences thoughtfully into the flow.
  • Design onboarding as modular, reusable building blocks so new entry points into Gusto can be added quickly without rebuilding the foundation.
  • Raise the engineering bar through pragmatic technical direction, high-quality code, strong reviews, and mentoring engineers around you.
  • Make sharp scoping calls under a time box — shipping the simplest version that proves or disproves an idea, then iterating.

Requirements

  • 10 - 12+ years of software engineering experience, including building and shipping customer-facing products at scale.
  • A product-minded engineer who starts from the customer problem and the metric that matters, not just the ticket — and who can operate independently across product, design, and data partners.
  • Demonstrated ability to move quickly and execute with high quality: someone who ships, measures, and iterates rather than waiting for perfect certainty.
  • Experience applying AI/LLM capabilities to real product problems — with the judgment to know where it adds value and where it adds noise — and a habit of using AI tools to work more effectively.
  • A founder mindset: high ownership, comfort with ambiguity and greenfield problems, and a bias toward action and outcomes over output.
  • A track record of raising the bar for teams around you — through technical leadership, mentorship, and setting standards others follow.
  • Strong full-stack fundamentals and the versatility to work wherever the problem is (front end, back end, data).

Nice-to-Haves

  • Experience with AI/LLM tools and applying them to product experiences.
  • Versatility across the stack, including front end, back end, and data layers.
  • Prior experience in growth, onboarding, or building 0-to-1 features.

Compensation

  • Cash compensation targeted at $223,000/yr to $278,000/yr for San Francisco, CA.
  • Final compensation packages will include equity (RSUs) and benefits.
  • Final base salary offerings will be determined by multiple factors including candidate experience and expertise.

Skills

full stack developmentAILLMsfrontendbackendData ModelingPrototypingMentorshipTechnical Leadership
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