Marketing Automation Specialist

What You'll Do

• Own the full HubSpot instance — workflows, contact lifecycle stages, lead scoring, list management, and integrations — with clear accountability for whether campaigns launch correctly and data flows cleanly
• Audit the current state of HubSpot within your first 30 days, document what's broken or missing, and build the backlog that drives your first 90 days of work
• Ensure consistent, reliable lead flow from form submission through HubSpot into Salesforce, with QA built into every campaign launch
• Partner with the demand gen manager on campaign execution, the BDR team on sequencing and enrichment plays, and PMM on coordinated campaign launches
• Build and own enrichment and signal playbooks using tools like Clay to accelerate BDR outreach and campaign personalization
• Identify and close the top gaps in the martech stack, then propose and ship net-new automations the team isn't running yet
• Document integrations and processes so the team has clear operational visibility into pipeline performance at all times

What We're Looking For

• Has owned HubSpot end-to-end at a B2B SaaS company — not just sent emails from it, but built workflows, managed lifecycle stages, and can walk through exactly how a workflow they built actually functions
• Has caught and fixed a data quality problem before someone else noticed it — understands contact completeness, workflow error rates, and what bad data costs a demand gen team
• Has worked without a dedicated RevOps function and figured out what to prioritize without waiting for a ticket queue or a manager to build the backlog
• Has at least one end-to-end marketing automation use case they owned from design to measurement — can speak to what worked, what didn't, and what they'd do differently
• Comfortable operating in ambiguous build environments at early or growth-stage B2B SaaS companies, or demand gen agencies with a hands-on martech practice

Nice to Have

• Hands-on experience with Clay for data enrichment or signal-based outreach plays
• Familiarity with Zapier, Customer.io, or similar tools for cross-platform automation
• Salesforce basics — enough to understand the HubSpot-to-SFDC sync and troubleshoot it independently
• Experience building or iterating on AI-assisted prompt workflows for campaign personalization or BDR enablement