VP of Brand

Responsibilities

• Set the Brand Vision: Define and evolve how Vanta shows up across every touchpoint. Ensure the brand is consistent, distinctive, and clearly differentiated across Creative, Content & Social, and Communications.
• Lead Creative: Build and scale a world-class creative organization across brand design, advertising, web, video, motion, and production. Set the visual and experiential standard for Vanta. Develop strong second-line leadership and maintain a high bar for craft. Embrace the cutting edge of AI tools.
• Lead Content & Social: Own Vanta’s voice, editorial strategy, and presence across owned channels. Build programming that earns attention and drives sharing, from short-form video to data-driven storytelling. Establish a clear point of view on where attention is going and how Vanta shows up in culture.
• Lead Communications: Own Vanta’s external narrative across media, analysts, and industry voices. Drive narrative ownership and share of voice for our category. Expand earned media and build a durable executive thought leadership platform.
• Drive measurable brand impact: Build a brand engine that drives demand, increases awareness, and ties investment to pipeline and revenue through clear leading indicators.
• Craft unexpected in-person experiences: Design Vanta’s presence at events, conferences, and experiential moments, including our flagship conference and major industry events like RSA.
• Experiment and scale: Test bold creative ideas across new formats and channels. Turn what works into repeatable systems and playbooks.
• Partner with leadership: Work closely with the CMO, CEO, and cross-functional leaders in Growth, Product Marketing, and Product to ensure brand work drives business outcomes.

Requirements

• 15+ years of brand and creative leadership experience, ideally in high-growth B2B SaaS or technical consumer companies.
• Have led multiple distinct but connected functions such as Creative, Content, Social, and Communications, and know how to align them under a single strategy.
• Strong narrative builder and storyteller. Turn complex topics like security and trust into stories that feel clear, urgent, and human.
• Built and scaled high-performing teams, including second-line leadership.
• Evolved brands for enterprise audiences without losing the humanity, sharpness or cultural relevance.
• Portfolio that shows creative excellence tied to business outcomes.
• Clear point of view on social and how brands win attention today.
• Led or closely partnered with communications teams to shape narratives that earn media, analyst, and influencer attention.
• Understand how brand and performance marketing work together and can align both toward growth.
• Both strategic and operational. Set direction and build the processes to execute.
• Experience managing internal teams, agencies, and external partners.
• Exceptional communicator who can inspire teams and influence executives.
• Strong cross-functional instincts and a track record of partnering with Growth, Product Marketing, Product, and Design.
• Curious about security, compliance, and the future of trust.
• Open to using AI to amplify skills.

Compensation

• Industry-competitive salary and equity
• Comprehensive medical, dental, and vision coverage
• 16 weeks paid Parental Leave
• Health & wellness stipend
• Remote workspace, internet, and cellphone stipend
• Commuter benefits for SF and NYC offices
• Family planning benefits
• Matching 401(k)
• Flexible PTO plus 80 hours Sick Time
• 11 company-paid holidays