Vice President of Community & Brand

Responsibilities

• Architect and execute a comprehensive community and brand strategy that drives improvements in brand sentiment, product adoption, and long-term customer retention.
• Oversee online communities, in-person clinician meetups, event experiences, and advisory groups such as the SimpleCircle customer advisory board to ensure a continuous, high-value feedback loop between users and product teams.
• Produce high-impact live streams and digital content, humanizing decision-making processes and building transparency with the community.
• Build and manage connections with industry influencers and brand ambassadors to drive meaningful dialogue across the internet and at key industry forums.
• Direct all Public Relations (PR) efforts and social media channels to ensure a cohesive, authoritative, and empathetic voice across the mental health landscape.
• Identify and adopt emerging technologies, including the ethical and efficient use of AI, to enhance community interactions while preserving the "human touch."
• Manage departmental budgets and allocate resources toward high-impact projects balancing creative innovation with measurable business outcomes.
• Contribute to strategic guidance of the Marketing organization as a member of the Marketing Leadership Team, fostering an innovative and positive environment for team members.

Requirements

• 4-year undergraduate degree required; credentials, study, or research in a mental health-related discipline highly desired.
• 8+ years of corporate employment, ideally within a SaaS or HealthTech company (Mental HealthTech a plus).
• Demonstrated experience as a compelling public communicator with established public presence (e.g., significant LinkedIn following, conference speaking, or influential content creation on YouTube, Instagram, Twitch, or TikTok).
• Proven experience managing diverse marketing functions across social media, PR, and large-scale event production.
• Strong digital and technical fluency with comfort leveraging modern technology and AI tools.
• Track record of creative innovation and breaking new ground with fresh marketing executions.
• Relationship-first mindset with ability to interface directly with customers and translate business goals into trust-building initiatives.

Benefits

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)