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Luma AILuma AIRedwood City, CA

Creative Community Lead

Own and grow Luma's creator community by building trust-based relationships, developing programs, and driving partnerships with artists and creative professionals. Requires strong community leadership experience, taste in creative work, and cross-functional collaboration skills.

175k – 240k
On-siteCommunity

About the role

Creator Community Ownership (Primary Focus)

  • Own the strategy and day-to-day health of the company’s creator community, including existing programs and new programs you create and scale.
  • Build durable, trust-based relationships with creators ranging from early adopters to highly influential, culture-shaping talent.
  • Establish clear community rhythms: regular communication, touchpoints, programming, and feedback moments.
  • Develop systems that make creators feel supported, recognized, and invested in Luma over the long term.
  • Grow goodwill in the creative community by consistently showing up with clarity, follow-through, and respect for creators’ time and craft.

Community Growth & Programming

  • Evolve existing community programs into a scalable, high-signal global creator ecosystem.
  • Collaborate with teams across marketing, Dream Lab, and events to support events, community moments, campaign participation, creator showcases, spotlights, and recognition.
  • Help shape programming that elevates creators (education, exposure, paid opportunities, cultural moments).

Creative Partnerships (Selective & Community-Driven)

  • Identify and cultivate creator partnerships that strengthen the community and reinforce Luma’s creative credibility.
  • Support onboarding and enablement for creators so they can successfully adopt and showcase Luma’s tools.
  • Create co-announcements or storytelling moments when creators’ work is ready for amplification.
  • Maintain a high bar for taste, alignment, and creator experience.

What Sets You Apart

  • Creative professionals actively want to be part of the Luma community - and stay.
  • Programs feel intentional, curated, and valuable rather than transactional.
  • Creators regularly engage, share feedback, and advocate organically.
  • Luma earns genuine goodwill and cultural credibility among top creators.
  • Community initiatives consistently feed high-quality campaigns, launches, and creative moments (without forcing them).
  • Strong relationship-builder with empathy for creative workflows.
  • Strong taste and judgment around creative work and cultural relevance.
  • Experience leading creator, artist, or creative communities.
  • Comfortable working cross-functionally.
  • Organized, thoughtful, and able to scale programs without losing the human touch.

Skills

Community BuildingCreator PartnershipsEvent ProgrammingCross-Functional CollaborationCreative Workflow Empathy

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