Senior Analyst, GTM Systems

Responsibilities

• Own and administer the full GTM tech stack, including Salesforce CRM, Outreach, ZoomInfo, Zuora, CPQ, DocuSign, and AI-powered productivity tools.
• Maintain Salesforce configuration — objects, fields, workflows, validation rules, process automations, reports, and dashboards.
• Manage data enrichment processes using ZoomInfo and Clay to ensure contact and account data quality, completeness, and freshness.
• Administer Outreach, including sequence management, template governance, A/B testing frameworks, and performance reporting.
• Own CPQ administration and DocuSign integration to streamline the quote-to-close workflow.
• Evaluate, pilot, and embed AI tools that drive measurable productivity gains for sales and marketing teams.
• Design and maintain integrations across the GTM stack to ensure seamless data flow and eliminate duplicate entry.
• Build and maintain KPIs, dashboards, and reports to measure GTM system health, tool adoption, and operational performance.
• Develop and deliver training programs and documentation to drive effective adoption of GTM tools.
• Manage vendor relationships, contracts, and renewals for key GTM technology platforms.
• Enforce data governance standards and ensure compliance across all GTM systems.
• Proactively identify automation and process improvement opportunities that reduce friction in the sales cycle.
• Collaborate with Marketing Operations to align lead management, routing rules, attribution models, and campaign tracking.

Requirements

• Bachelor's degree in Business, Information Systems, or a related field.
• 5+ years of experience in GTM Systems, Revenue Operations, Sales Operations, or a related hands-on technical role.
• Expert-level proficiency in Salesforce.com (Sales Cloud); Salesforce Administrator or Advanced Administrator certification strongly preferred.
• Hands-on experience managing data enrichment platforms, particularly ZoomInfo and/or Clay.
• Demonstrated experience administering an email sequencing platform; Outreach experience strongly preferred.
• CPQ administration experience required; familiarity with DocuSign CLM or eSignature integrations is a strong plus.
• Experience implementing or operationalizing AI-powered sales and productivity tools.
• Strong understanding of GTM processes including lead-to-opportunity, quote-to-cash, account/contact management, and pipeline management.
• Proven ability to translate business requirements into technical system configurations and scalable processes.
• Strong analytical skills with experience designing and building reports, dashboards, and operational metrics.
• Experience with system integrations and iPaaS tools (e.g., Workato, Zapier, Tray.io) is a plus.