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ForaForaNew York, NY

Account Executive, Experienced Advisor Growth

Own high-value sales for experienced travel advisors and agencies, managing complex transitions, outbound conference strategy, and the full sales cycle for $300K-$2M+ books of business. Requires 5-10+ years travel industry sales experience and an established advisor network.

155k – 190k/yr
On-site5+ YOEAccount Executive

About the role

Key Responsibilities

  • Own the top advisor and agency pipeline: Manage inbound and outbound sales for our highest-value advisors and agencies at the SMB/mid-market level.
  • Handle high-value transitions: Guide advisors with $300K-$2M+ books of business through the host-switching process.
  • Own referrals from our highest-tier advisors: Own leads referred by existing Fora X and Pro Advisors as the dedicated point of contact.
  • Develop the outbound motion: Represent Fora at industry conferences, trade shows, and regional events; build relationships on the ground.
  • Run discovery calls and close deals: Own the full sales cycle from first touch to signed advisor.
  • Be a connector across Fora X, Agency, and internal stakeholders: Bring the right people into high-value conversations, share what you’re hearing and feed insights back to sharpen how we position and sell to our most complex leads.

Requirements

  • 5-10+ years of experience in the travel industry in a sales or business development capacity, with deep roots in the industry through travel advising, a host agency, or luxury hospitality sales.
  • Brings an established network of industry relationships and a strong understanding of advisor motivations, IATA and IATAN accreditation, back office fee structures, supplier relationships, and the operational realities of managing a high value book of business.
  • Experience navigating complex, consultative sales cycles involving multiple stakeholders, longer decision timelines, and nuanced objections.
  • Demonstrates the ability to build trust, tailor messaging, and guide prospects through significant business decisions.
  • Thrives in a self directed environment and is comfortable building within a growing function.
  • Brings the judgment and initiative to refine processes, shape best practices, and evolve the playbook for engaging the company's highest value prospects.

Nice-to-Haves

  • Existing network of trusted relationships within the travel advisor community.
  • Hospitality or travel industry background.

Compensation & Benefits

  • Base salary: $110,000 - $135,000
  • OTE: $155,000 - $190,000 (60/40 base + variable split, quarterly bonuses tied to quota attainment and advisor GMV targets)
  • Unlimited vacation
  • Health Insurance (including an option completely covered by Fora)
  • Dental & Vision Insurance
  • Wellhub Memberships
  • 401k plan with company match
  • Commuter Benefits
  • Supplemental Life Insurance
  • Stock Options

Skills

SalesBusiness DevelopmentTravel Industry KnowledgeConsultative SellingCRMIataIatanHospitality Sales
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