Head of Programmatic Ads

Own Hearth's end-to-end paid acquisition as a hands-on expert in Facebook and Google Ads. Scale contractor lead volume while maintaining efficient CAC and ROAS through campaign optimization, creative testing, programmatic channels, and AI tools. 5-10 years managing $500K+ monthly budgets required.

About the job

Responsibilities

Own and operate Facebook Ads and Google Ads end-to-end — campaign strategy, audience targeting, bid management, creative testing, budget allocation, and daily optimization.
Build and scale programmatic display and native campaigns across additional channels (The Trade Desk, DV360, YouTube, Reddit, or wherever contractors spend time).
Drive lead generation for Hearth's contractor acquisition — every campaign you run feeds directly into the sales pipeline.
Manage meaningful paid budgets with full P&L accountability — forecast spend, track CAC and ROAS in real-time, and reallocate budget based on what's working.
Build and optimize landing pages, conversion funnels, and lead capture flows — from ad click to qualified lead.
Run rigorous A/B tests on creative, copy, audiences, landing pages, and bidding strategies — every dollar is an experiment.
Set up and maintain conversion tracking, pixel implementation, and attribution infrastructure — know exactly which campaigns drive revenue, not just clicks.
Build automated reporting dashboards so performance is visible daily, not monthly.
Leverage AI tools to scale creative production, audience modeling, and bid optimization — use AI to outperform competitors who do this manually.

Requirements

5–10 years running Facebook Ads and Google Ads at scale. Managed $500K+ monthly paid budgets.
Expert level knowledge of the platforms — not just boosted posts and broad match keywords.
Performance obsessed. Think in CPL, CAC, ROAS, and LTV — not impressions and reach.
Hands-on operator. Build campaigns yourself. In Ads Manager daily. Write ad copy, test creative, adjust bids, and troubleshoot tracking issues. Do not manage agencies — you are the agency.
Data-driven. Pull your own data, build reports, and make budget decisions based on numbers. Comfortable with SQL, Excel/Sheets, and BI tools. Set up attribution and trust your own tracking.
Creative tester. Test dozens of variations, know what hooks work for different audiences, and can brief a designer or write copy yourself.
Technical enough. Implement pixels, set up conversion events, troubleshoot tracking issues, integrate with CRMs, and build landing pages. No need for an engineer for standard paid acquisition infrastructure.
Startup speed. Ship fast, learn fast, and don't need a team or an established playbook. Built paid acquisition from scratch at a company, not just inherited a running machine.

Nice-to-Haves

Deep expertise in Facebook Ads Manager and Google Ads (Search, Display, YouTube, Performance Max).
Experience acquiring SMB or contractor/trades customers — know how to reach business owners, not just consumers.
Background at a vertical SaaS, fintech, or marketplace company (ServiceTitan, Thumbtack, Angi, Housecall Pro, Jobber, or similar).
Experience with programmatic platforms (The Trade Desk, DV360) beyond Meta and Google.
Track record scaling lead generation campaigns from $50K/month to $500K+/month.
Experience with AI tools for creative generation, audience modeling, or bid optimization.
Landing page and CRO experience — optimized conversion funnels, not just ad campaigns.

Skills

Facebook Ads, Google Ads, Programmatic Advertising, The Trade Desk, Dv360, Youtube Ads, Performance Max, SQL, A/B Testing, Cro, Attribution, Pixels, Roas, Cac, AI Tools