Customer Marketing Manager

Key Responsibilities

• Own the Customer Advisory Boards (CAB) program end-to-end, including charter, membership, meeting cadence, programming, and action-item follow-through.
• Partner with the field to nominate, recruit, and maintain CAB membership; keep the roster current as accounts, sponsors, and priorities evolve.
• Design each CAB meeting's agenda with Product Management, Product Marketing, and various teams to ensure strategic alignment and mutual value.
• Serve as the primary point of contact for CAB members and their executive assistants, managing invitations, logistics, prep materials, and between-meeting touchpoints.
• Synthesize customer feedback, route it to Product and GTM owners, track follow-ups, and ensure input shapes Okta's roadmap.
• Coordinate with other customer program teams to avoid over-asking customers and ensure intentional engagements.
• Report on CAB health and impact to Marketing and Sales leadership, tracking attendance, engagement metrics, key themes, and commitment status.
• Act as the primary customer advocacy lead, building processes to identify top customer voices and champion their success stories.
• Connect with account teams to capture customer stories and build briefs for the global customer marketing repository.
• Partner with product marketing and management on release marketing, streamline processes for customers, and track cross-program engagement.
• Track cross-functional activation requests and report rigorous program metrics and KPIs.
• Occasional travel to support Okta-owned events and programs.

Qualifications

• 7+ years of experience in B2B tech marketing, with dedicated experience in customer marketing/advocacy and/or managing executive-level programs.
• Flawless communication and interpersonal skills, with maturity and confidence to interface with C-suite executives and internal leadership.
• Exceptional project management skills with focus on details, deadlines, and flawless execution in a fast-paced, high-growth environment.
• Proven ability to build, cultivate, and protect critical customer relationships.
• Strong analytical skills, comfortable tracking, synthesizing, and reporting on program KPIs to leadership.