Marketing Analyst, PLG & Self-Serve Analytics

Responsibilities

• Lead PLG Analytics: Own PLG analytics for Twilio's self-service business, including free-to-paid conversion, usage-based cohorting, signal-based audience development, and growth experimentation across the self-serve funnel. Build the bridge between Self Service and GTM motion to allow faster conversions
• Bridge the Technical Gap: Translate business needs into technical solutions using Python and SQL. Collaborate with Marketing Data Engineering to take tests from pilot to production. Ensure every technical pilot/prod development has marketing impact and is measurable and scalable
• Build Strategic Partnerships: Build relationships with sales and marketing leaders to translate hypotheses into actionable experiments and identify high-leverage use cases
• Drive Iteration: Build tight feedback loops with sales teams to validate play effectiveness and evolve dashboards, cohort models, and experimentation frameworks
• Synthesize Data: Distill complex insights into clear, concise communication for both technical and non-technical stakeholders, focusing on 1-2 succinct takeaways for executives.
• Develop Toolkits: Build and maintain analytical toolkits - scoring models, segmentation frameworks, dashboards - that help Sales and Marketing teams act on insights at scale

Qualifications

Required:

• Proven Technical Ability: Fluency in SQL and Python is essential.
• PLG/Self-Serve Experience: Prior experience with product-led growth metrics (activation rates, free-to-paid conversion, usage-based expansion) or experience in a usage-based SaaS environment
• AI/LLM Fluency: Ability to work with different Large Language Models (LLMs) to develop innovative business solutions.
• Analytical Mindset: Experience leveraging data to uncover insights and influence business strategy.
• Strategic Thinker: A passion for "picking up the trash", identifying problems and fixing them proactively instead of waiting for instructions.
• Education: Bachelor's degree in a quantitative or business field, or equivalent practical experience.