Growth Marketing Manager

Responsibilities

Content & Creative

• Produce content across owned channels, including blogs, social media, email, and more.
• Build repeatable content workflows for briefing, creation, review, and publishing that scale efficiently.

Paid Media

• Execute and optimize paid social and paid search campaigns.
• Build campaign infrastructure, testing frameworks, and reporting processes that operate efficiently at volume.

Lifecycle Marketing

• Build and manage email and push programs, including segmentation, sequencing, copy, quality assurance, and performance optimization.
• Help develop lifecycle marketing infrastructure from the ground up.

Reporting & Analytics

• Support performance reporting across direct-to-consumer channels.
• Translate data into clear recommendations and act on them proactively.

Requirements

• 5–8 years of experience in consumer marketing, with meaningful experience across multiple channels.
• Strong understanding of paid and owned media, with deep expertise in at least one area.
• Experience building workstreams or programs from scratch rather than only maintaining existing ones.
• Demonstrated use of AI tools to automate workflows and scale individual output.
• High agency and ability to identify, build, and operate needed systems independently.
• Experience building AI-powered workflows, automations, or internal tooling.

Nice-to-Haves

• Experience at a consumer health, wellness, or subscription brand.
• Hands-on experience with paid social or paid search at meaningful scale, including Meta Ads or Google Ads.
• Familiarity with lifecycle and email platforms such as Customer.io or Klaviyo.

Compensation & Benefits

• Competitive salary plus equity.
• Comprehensive healthcare, vision, and dental coverage.
• 401(k).
• Unlimited paid time off.
• Parental leave.
• Broad ownership and professional development opportunities.
• Offices in New York City and Boston; in-person attendance is not required, though proximity to New York City is preferred.