Growth & Demand Generation
The role will build and operate a high-velocity enterprise pipeline engine through ABM, targeted campaigns, experimentation, and close sales collaboration. Candidates need 3+ years of B2B growth marketing or demand generation experience, strong enterprise messaging skills, and hands-on marketing-stack expertise.
About the job
Responsibilities
- Own the pipeline engine by designing, building, and executing multi-channel inbound and outbound demand-generation campaigns that drive qualified pipeline and revenue.
- Build highly personalized, creative Account-Based Marketing (ABM) campaigns targeting Fortune 500 accounts and enterprise buyers such as CISOs, compliance leads, and risk officers.
- Rapidly test channels including LinkedIn ads, bespoke events and dinners, direct mail, and partner marketing; scale effective approaches and discontinue ineffective ones.
- Partner directly with founders and the founding sales team to optimize the funnel from first touch through closed-won.
- Concept, create, and launch campaigns independently with short turnaround times.
Requirements
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
- 3+ years of experience in B2B growth marketing, demand generation, or ABM, ideally at a high-growth SaaS or cybersecurity startup.
- Proven track record of independently generating enterprise pipeline and directly impacting ARR.
- Familiarity with modern marketing stacks such as HubSpot, Salesforce, Apollo, Clearbit, and LinkedIn Campaign Manager.
- Exceptional written communication skills and the ability to craft compelling, credible messaging for senior enterprise buyers.
- Ability to operate independently with limited budget and resources.
- Understanding of enterprise buying behavior, particularly among security and risk executives.
- Analytical rigor with knowledge of CAC, conversion rates, and funnel metrics, combined with strong creative judgment.
Compensation & Benefits
- Competitive compensation and equity.
- Flexible PTO policy.
- Medical, dental, and vision insurance.
- Meals and snacks in the office.
- Relocation support.
- In-person work with the team five days a week in Palo Alto.
Skills
Account-Based Marketing, B2B Marketing, Demand Generation, Growth Marketing, HubSpot, Salesforce, Apollo, Clearbit, Linkedin Campaign Manager, Campaign Management, Pipeline Generation, Cac Analysis, Funnel Analytics
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