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ZaniaZaniaPalo Alto, CA

Growth & Demand Generation

The role will build and operate a high-velocity enterprise pipeline engine through ABM, targeted campaigns, experimentation, and close sales collaboration. Candidates need 3+ years of B2B growth marketing or demand generation experience, strong enterprise messaging skills, and hands-on marketing-stack expertise.

Salary not listed
On-site3+ YOEGrowth Marketing

About the role

Responsibilities

  • Own the pipeline engine by designing, building, and executing multi-channel inbound and outbound demand-generation campaigns that drive qualified pipeline and revenue.
  • Build highly personalized, creative Account-Based Marketing (ABM) campaigns targeting Fortune 500 accounts and enterprise buyers such as CISOs, compliance leads, and risk officers.
  • Rapidly test channels including LinkedIn ads, bespoke events and dinners, direct mail, and partner marketing; scale effective approaches and discontinue ineffective ones.
  • Partner directly with founders and the founding sales team to optimize the funnel from first touch through closed-won.
  • Concept, create, and launch campaigns independently with short turnaround times.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
  • 3+ years of experience in B2B growth marketing, demand generation, or ABM, ideally at a high-growth SaaS or cybersecurity startup.
  • Proven track record of independently generating enterprise pipeline and directly impacting ARR.
  • Familiarity with modern marketing stacks such as HubSpot, Salesforce, Apollo, Clearbit, and LinkedIn Campaign Manager.
  • Exceptional written communication skills and the ability to craft compelling, credible messaging for senior enterprise buyers.
  • Ability to operate independently with limited budget and resources.
  • Understanding of enterprise buying behavior, particularly among security and risk executives.
  • Analytical rigor with knowledge of CAC, conversion rates, and funnel metrics, combined with strong creative judgment.

Compensation & Benefits

  • Competitive compensation and equity.
  • Flexible PTO policy.
  • Medical, dental, and vision insurance.
  • Meals and snacks in the office.
  • Relocation support.
  • In-person work with the team five days a week in Palo Alto.

Skills

Account-Based MarketingB2B MarketingDemand GenerationGrowth MarketingHubSpotSalesforceApolloclearbitlinkedin campaign managerCampaign ManagementPipeline Generationcac analysisfunnel analytics

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