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BasisBasisUnited States

Integrated Media Planner

Develops and manages integrated digital media plans, campaign execution, vendor negotiations, and performance measurement for clients. Requires 2+ years of media planning and buying experience, DSP familiarity, strong communication, and advanced spreadsheet and presentation skills.

61k – 75k/yr
Remote2+ YOEProduct Marketing

About the role

Responsibilities

  • Develop and monitor media plans for a suite of clients.
  • Craft media planning recommendations based on digital media trends, products, solutions, and overarching strategy.
  • Deliver integrated media plans across all media channels with clear rationale.
  • Use syndicated media tools to support planning.
  • Collaborate with analytics teams to align media strategies and reporting deliverables with business objectives and success measures.
  • Negotiate with vendors to secure favorable inventory and pricing.
  • Help shape key performance indicators (KPIs) for strategic media plans.
  • Build relationships with media planners, ad operations, campaign analytics, and search and social media buyers.
  • Provide solutions-oriented, high-quality client service.
  • Manage insertion orders (IOs), post-IO media plan revisions, and publisher IO approvals.
  • Execute campaigns to meet budgets and KPIs.
  • Assist Finance with billing executions and discrepancies.
  • Complete traffic sheets and help gather creative assets and instructions.

Requirements

  • 2+ years of experience in digital media planning and buying.
  • Understanding of and interest in programmatic media and real-time bidding.
  • Experience working with a demand-side platform (DSP).
  • Strategic thinking and proactive client service skills.
  • Strong written and verbal communication skills.
  • Strong issue-resolution and problem-solving capabilities.
  • Ability to work effectively in a cross-functional team environment.
  • Interest in current research and media tools.
  • Intermediate to advanced Excel and PowerPoint skills.
  • Commitment to inclusive and respectful work environments.
  • Collaborative approach to design and decision-making that prioritizes equity, access, and continuous learning.

Nice-to-Haves

  • Hands-on DSP buying experience.
  • Holistic media planning experience.
  • Experience with a third-party ad server.
  • Experience with digital reporting dashboards such as Datorama.
  • Holistic media planning focused on search and social.
  • Basis certification.

Skills

digital media planningmedia buyingprogrammatic mediareal-time biddingdemand-side platformsdsp buyingExcelPowerPointad serversdatoramasearch advertisingsocial advertising

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