Media Planning Associate

Responsibilities

• Support the media planning process and contribute to client satisfaction.
• Interpret campaign performance data, media briefs, and industry insights to inform strategic thinking.
• Contribute to execution and communication across internal and client-facing workstreams.
• Develop a foundational understanding of integrated digital media channels, including programmatic display, video, CTV, audio, paid social, and paid search.
• Support media proposal creation for assigned accounts using PowerPoint slides or Word deliverables.
• Build familiarity with media metrics and assist in developing performance measurement plans.
• Manage internal workflows and timelines for assigned accounts, ensuring tasks stay on track and materials are delivered on time.
• Act as a primary point of contact for day-to-day needs on assigned accounts.
• Stay current on the digital media landscape and Basis Tech capabilities to identify opportunities and support account growth.
• Connect internal planning, buying, reporting, and delivery teams with client needs.

Requirements

• Strategic thinking and proactive client service skills.
• Proven client-facing communication skills.
• Strong issue resolution and problem-solving abilities.
• Ability to collaborate effectively in a cross-functional team environment.
• Passion for learning and staying current on media research and systems.
• Intermediate Microsoft Excel and PowerPoint skills.
• Commitment to inclusive and respectful environments where all voices are valued and supported.
• Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.

Nice-to-haves

• 6+ months of experience in digital media planning or buying.
• Experience with programmatic, paid search, or paid social.
• Hands-on DSP buying experience.
• Holistic media planning experience.
• Experience with digital reporting dashboards such as Datorama.
• Basis Certified.