Product Manager, AI Marketing

Responsibilities

Product Strategy & Vision

• Develop and communicate a product vision and roadmap aligned with company goals and user needs.
• Turn a broad opportunity into a focused first release and define subsequent priorities.

AI Experience Design

• Determine where the product recommends, acts, or keeps a person in the loop.
• Design review and control experiences that help operators delegate meaningful work to software confidently.

Customer Discovery

• Engage campground and RV park owners to understand current marketing practices, outsourcing, and delegation boundaries.
• Translate customer insights into requirements engineering can build.

Cross-Functional Collaboration

• Partner with engineering, design, marketing, sales, support, and other teams to define requirements and ensure successful implementation.

Platform and Integrations

• Own connections between the product and the broader platform.
• Shape third-party marketing integrations while balancing speed to market with long-term platform ownership.

Market Research and Positioning

• Conduct market research on industry trends, competition, and customer feedback.
• Partner with marketing, sales, and finance on packaging, pricing, and positioning.

Metrics and Delivery

• Define KPIs measuring success for operators and the company.
• Establish methods to evaluate output quality, not just usage, and iterate based on insights.
• Lead product development from ideation through launch.
• Run agile ceremonies, manage and prioritize the backlog, and support an agile mindset.
• Communicate progress, challenges, and successes to stakeholders.

Requirements

• 3+ years of product management experience, including taking features from idea to launch and iterating after launch.
• Experience with AI-powered products, including LLM-powered workflows, copilots, or generative content tooling.
• Strongly preferred: hands-on experience with agentic or autonomous features.
• Working understanding of current AI capabilities and limitations, with sound judgment about appropriate product scope.
• Strong analytical skills and comfort with data-driven decision-making, including experiment design and success metrics.
• Customer-centric mindset focused on non-technical, time-constrained users.
• Proven project management skills and ability to prioritize multiple concurrent workstreams.
• Exceptional communication and interpersonal skills.
• Comfort with ambiguity in a new-product environment.

Nice-to-Haves

• Marketing or martech experience, including marketing technology, marketing functions, or products for marketers.
• Familiarity with digital marketing channels.
• Experience taking a 0-to-1 product or major new product line from concept through launch.
• SMB or vertical SaaS experience, particularly with owner-operators.
• Experience in e-commerce, travel, booking, hospitality, or the outdoor industry.
• Experience with platform or multi-product interoperability.

Compensation and Benefits

• Base salary: $120,000–$160,000
• Medical, dental, vision, life, and disability insurance options.
• 401(k) plan with employer match.
• Flexible time off.
• Employee camping credit.
• Hiring hubs include Grand Rapids, MI; Denver, CO; and Chicago, IL, with some in-person collaboration.
• Secondary consideration may be given to candidates in MA, NH, NY, NC, OR, TX, UT, VT, VA, and Canada.