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CriblCriblUnited States

Sr Manager, Marketing and Operations

Lead and coach Marketing Operations team while operating hands-on across Salesforce, Marketo, attribution, and workflow automation to improve execution, documentation, and cross-training in a B2B SaaS environment.

145k – 228k/yr
Remote6+ YOERevenue Operations

About the role

Responsibilities

  • Lead and coach an existing Marketing Operations team with emphasis on cross-training and bench-building
  • Reduce single-threaded ownership by documenting and sharing key capabilities
  • Create repeatable playbooks, QA checklists, SOPs, and training paths
  • Provide hands-on coaching in campaign operations, lead lifecycle, routing, dashboards, attribution, and workflow automation
  • Improve intake, prioritization, SLAs, and capacity planning for internal stakeholders
  • Identify and fix gaps, bottlenecks, and failure points in current processes
  • Establish proactive operating rhythm with marketing leaders
  • Drive rigor in campaign execution, lead management, handoffs, and data quality
  • Own and improve critical marketing operations workflows across Salesforce, Marketo, and adjacent GTM systems
  • Partner with RevOps, EntApps, and Analytics on routing, lifecycle logic, attribution, reporting, and system design
  • Support and optimize attribution and performance reporting workflows (HockeyStack and similar)
  • Evaluate, implement, and operationalize workflow and automation solutions

Requirements

  • 6+ years of experience in Marketing Operations, Revenue Operations, GTM systems, or related business systems roles
  • 2+ years of people management, team leadership, or strong player-coach experience in high-growth environment
  • Deep hands-on experience with Salesforce and Marketo
  • Strong working knowledge of lead management, lifecycle design, routing, campaign operations, segmentation, and data hygiene
  • Experience with attribution and performance measurement (HockeyStack, Bizible, or similar)
  • Experience building or improving processes, documentation, and operational frameworks that scale execution
  • Strong analytical and problem-solving skills
  • Strong communication skills working with technical and non-technical stakeholders

Nice-to-Haves

  • Experience with attribution, BI, or reporting environments (HockeyStack, Omni, Looker, Tableau, or similar)
  • Experience supporting SDR or broader GTM workflows with Sales and RevOps
  • Experience with workflow automation, integration tooling, or low-code/no-code orchestration
  • B2B SaaS environment experience
  • Experience applying AI tools and AI-assisted workflows in business operations

Skills

SalesforceMarketoHockeystackBizibleLookerTableauLead ManagementAttributionCampaign OperationsWorkflow Automation

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