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SemgrepSemgrepSan Francisco, CA

Senior Product Marketing Manager

Develops and launches product marketing strategies for Semgrep's code security platform, creates demos and collateral to educate developers and security teams, and drives pipeline growth through cross-functional collaboration. Requires technical background in CS or engineering, AI fluency, and go-to-market experience.

136k – 210k
HybridProduct Marketing

About the role

What you’ll do

  • Develop product launch strategies that maximize impact and reach of our product development
  • Become the subject matter expert for your product, including through direct, hands-on use of Semgrep itself
  • Build demo projects and proof-of-concept integrations that bring Semgrep’s capabilities to life for developer and security audiences
  • Use AI tools fluently in your daily work to accelerate research, content creation, and competitive analysis
  • Show security and developer teams how they’ll benefit from Semgrep products by creating and shipping material that succinctly conveys their value
  • Enable and train our fast-growing sales team by developing collateral for internal and external consumption
  • Partner closely with product management on product and feature launches, and messaging feedback
  • Educate the security and developer communities about the value of enforcing security and code standards
  • Drive pipeline growth by collaborating with demand generation, events, community, and RevOps to ensure success of our messaging and high impact campaigns
  • Make a direct, tangible impact on the product’s and company’s growth

You are ideal for this role if you have

  • Experience in or a strong orientation toward go-to-market work, whether through marketing, developer advocacy, technical product management, sales engineering, or adjacent roles; career changers from software engineering or other technical disciplines are strongly encouraged to apply
  • A computer science degree, software engineering background, or equivalent hands-on technical experience: you can read code, work with APIs, and build simple projects to illustrate product value
  • Fluency with AI tools and a working familiarity with AI-assisted development workflows, including hands-on experience building with or evaluating LLM-based products
  • A love for creating product-centric marketing programs and content that communicate the value of technical products to bottoms-up and tops-down audiences
  • Excellent communications skills that present technical concepts in an easy-to-understand manner through a variety of media
  • Excellence in working cross-functionally with sales, pre-sales engineering, and product management teams
  • Experience creating sales collateral based on sales and customer observations, user research, and competitive dynamics
  • Deep understanding of how developers and security engineers work, including the tools, workflows, and pain points that shape their day-to-day experience
  • A bias toward speed and experimentation: comfortable operating in a fast-moving, ambiguous market where the playbook is still being written, and able to move from idea to shipped content quickly

Compensation

The estimated starting annual salary range for this position is $135,600 to $210,000 USD. The actual base salary will be determined based on a number of factors, which may include job-related skills, relevant experience, qualifications, location, internal equity, and market data. In addition to base salary, total compensation may include equity, variable compensation, and benefits.

Skills

AI ToolsLlm-Based ProductsAPIsCode ReadingDemo ProjectsSemgrepProduct Launch StrategiesSales CollateralCompetitive AnalysisDeveloper Workflows
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