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Apartment ListApartment ListUnited States

TikTok Content Creator

Create original on-camera TikTok videos and manage community engagement for Apartment List's renter-focused social presence. Requires 2+ years short-form video experience, strong TikTok fluency, and a creative, human brand voice.

104k – 156k
Remote2+ YOEContent Marketing

About the role

Responsibilities

  • Create original, on-camera short-form video content built specifically for TikTok (and cross-posting where it makes sense)
  • Own TikTok community management: responding to comments, engaging with creators, participating in trends and duets/stitches in a way that feels human, not corporate
  • Stay ahead of TikTok trends, sounds, and formats — and have strong opinions about which ones are worth our time
  • Write your own hooks and scripts optimized for the first 3 seconds
  • Film and edit content using creator-first tools (CapCut, in-app editors, etc.)
  • Contribute ideas that help us evolve our voice, tone, and creative approach across all social channels
  • Be an integral part of our organic, B2C social team

Requirements

  • 2+ years creating short-form organic social video, either for yourself, a brand, or both
  • Portfolio or active social presence that shows your on-camera style and creative POV
  • Genuinely fluent in TikTok culture — the pacing, the humor, the unspoken rules, and what makes content feel human, not overly polished or “brand-y”
  • Understand the difference between trend-chasing and trend-discernment
  • Love experimenting with new formats and aren’t afraid to try something bold
  • Understand how to balance humor, clarity, and credibility
  • Can take a creative direction and elevate it with your own ideas
  • Think community management is actually fun, not a chore

Nice-to-Haves

  • Strong on-camera presence and storytelling instincts
  • Experience with short-form video editing tools (CapCut, platform-native tools, Canva, etc.)
  • Ability to self-shoot content (phone is great—this is about ideas and execution, not production value)
  • A sharp eye for what makes content scroll-stopping

Compensation

  • $50/hour
  • 20-30 hrs/week (contract)

Skills

TikTokShort-Form VideoCapcutOn-Camera PresenceContent CreationCommunity ManagementVideo EditingSocial Media TrendsScript WritingStorytelling
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