Social Media and Influencer Relations Associate | United States | Remote

What You’ll Be Doing

• Support and evolve the company’s influencer relations and content creator program, including strategy, recruitment, onboarding, budgeting, relationship management, and reporting
• Develop social media plans for spokespeople, helping translate industry trends, product narratives, and leadership perspectives into thoughtful social content
• Draft, edit, and publish leaders’ social content across channels such as LinkedIn and X
• Assist the Sr. Social Media Manager in managing the employee advocacy program to amplify key messages through our Grafanistas
• Build and optimize AI-assisted workflows to support content development, campaign planning, and stakeholder collaboration, while maintaining strong human judgment and editorial oversight
• Partner cross-functionally with social, PR, community, product marketing, events, and developer relations to identify creator opportunities and integrate influencer efforts, executive social media programs, and employee advocacy into broader campaigns
• Support the Sr. Social Media Manager with social content creation and adaptation across Grafana Labs’ social channels — short-form video and campaign toolkits
• Help manage, schedule, and publish Grafana Labs’ award-winning Big Tent podcast
• Support internal communications coordination, helping to amplify team achievements and corporate milestones through appropriate internal channels
• Serve as a flexible partner on high-priority PR moments, providing additional support where needed across planning, writing, coordination, amplification, and analysis
• Provide on-site support at company and industry events, including staffing executive and customer interviews

What Makes You a Great Fit

• Bachelor's degree in Marketing, Communications, or a related field
• Minimum 4 years of marketing experience, preferably in social media marketing or public relations at a fast-growing start-up
• Proven experience building AI workflows using tools such as Claude Code to enhance brainstorming and optimize processes
• Excellent written and verbal communication abilities and strong interpersonal skills
• Willingness to travel (~20%) globally
• Proficiency in Sprout Social, Brandwatch, BusinessWire (or similar tools)
• Minimum 2 years of video-editing experience with tools like Descript, Premiere (or similar)
• Ability to work independently and as part of a globally distributed team in a fast-paced environment
• Willingness to learn and adapt to new marketing trends and technologies
• Proven track record of developing high-impact influencer campaigns

Compensation & Rewards

In the United States, the base compensation range for this role is $88,000 - $106,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, and other benefits listed on our careers page.