Staff Product Manager

Your Impact

As Staff Product Manager, Advertising, you will:

• Own the product roadmap for our SSP integrations and programmatic distribution partnerships, defining segment sync architecture, bidding logic, and publisher-side identity requirements to drive audience activation at scale.
• Build the product foundation for 6sense's agency go-to-market, including workflow, reporting, and campaign management capabilities that meet the expectations of holding company and independent agency buyers.
• Serve as the primary product SME for Sales, Customer Success, and Solutions Engineering - creating positioning decks, battlecards, and launch readiness materials that help the field win and retain advertising customers.
• Define the measurement and attribution strategy for 6sense Advertising, including pixel-based tracking, view-through and click-through attribution, third-party verification integrations, and reporting standards that give advertisers confidence in their investment.
• Identify opportunities to embed AI-driven capabilities across the advertiser experience, from predictive audience optimization to automated campaign recommendations and performance anomaly detection.
• Contribute to the multi-year advertising vision, identify white space in emerging channels, and align executive stakeholders to a cohesive advertising strategy. Mentor junior PMs and raise the bar on documentation and cross-functional execution.

Strategic Themes You'll Drive

• Performance at Scale: Ensure every advertiser has access to distribution, delivery, and measurement capabilities that are enterprise-grade, transparent, and continuously improving.
• Agency and Partner Ecosystem: Build the infrastructure that makes 6sense the preferred advertising platform for agency buyers and programmatic partners.
• AI-Driven Advertiser Experience: Embed intelligence into every layer of the advertising workflow - from audience creation to campaign optimization to post-flight measurement.

What You'll Bring

• Advertising Product Mastery: Deep expertise in programmatic advertising, DSP/SSP dynamics, identity resolution, and audience syndication, with a track record of delivering measurable revenue impact.
• GTM Fluency: Experience building enablement programs, leading launch readiness, and serving as a trusted product partner to Sales and Customer Success in a high-velocity B2B environment.
• Measurement Depth: Strong command of attribution modeling, third-party verification, pixel infrastructure, and advertiser-facing analytics. You translate data into a compelling product story.
• AI and Emerging Tech Awareness: You track the evolving ad tech landscape and translate trends - agentic buying frameworks, contextual targeting, AI-driven optimization - into defensible product decisions.
• Executive Communication: You present clear, data-backed strategy to C-suite audiences and drive alignment across sales, finance, and engineering.
• Experience: 8-10+ years in Product Management, with at least 4 years in advertising technology, programmatic media, or B2B demand generation platforms.