Employer Brand Manager

Responsibilities

• Lead OpenAI’s employer brand strategy across the full range of talent audiences, anchored in its identity as a frontier research lab.
• Build a distinctive “why OpenAI / why now” narrative connecting culture, technical ambition, and impact to credible stories.
• Use candidate, employee, recruiter, and market insights to refine audience priorities, positioning, content, and candidate experience.
• Create and lead a scalable content and enablement system spanning the careers site, employee stories, job descriptions, outreach, events, closing materials, and guidance for recruiters and leaders.
• Ensure the external brand promise is consistent throughout the candidate journey, from first impression through onboarding.
• Measure brand perception, audience engagement, candidate understanding and experience, and recruiting impact.
• Build an AI-native operating model across Recruiting, Communications, Marketing, Brand, Recruiting Operations, Legal, and external partners, with clear decision rights and quality standards.

Requirements

• 7+ years of experience in employer branding, talent marketing, research communications, recruitment marketing, brand strategy, or a closely related field.
• Experience across high-growth startups and larger, established organizations.
• High agency, strong judgment, bias toward action, and ability to work without an established playbook.
• Experience building an employer brand capability from the ground up and translating strategy into durable systems, content, and operating practices.
• Ability to build trust with technical leaders, ask technically informed questions, and preserve nuance while making work accessible.
• Exceptional writing and editing skills, including translating technical work into accurate, credible, compelling narratives.
• Experience using research and data to define audiences, identify perception gaps, prioritize investments, and measure recruiting impact.
• Track record of influencing senior technical stakeholders.
• Sound judgment in high-stakes, high-scrutiny environments where accuracy, approvals, and discretion matter.
• Experience leading external agencies or creative partners from brief through delivery.
• AI-native mindset, with active use of AI tools and sound judgment about human accountability.

Compensation and Benefits

• Annual salary range: $190,000–$240,000.