Head of Web and Organic Growth

Responsibilities

• Own the digital front door including homepage, vertical landing pages, blog, and lead magnets.
• Set strategy to drive prospective clients to Atticus.com from organic and AI search.
• Decide content that prospects read, trust, and use to move from awareness to speaking with client advocates.
• Write briefs that shape blog content and requirements that drive SEO and GEO prominence.
• Work closely with editorial team to commission content that ranks and helps people in need.
• Partner with Growth Marketing and Product teams to ensure usefulness throughout the long consideration cycle so Atticus is the choice when prospects are ready.
• As company expands into new verticals, partner with vertical GMs and Growth Product team to evolve core site experience for each vertical audience.

Requirements

• 6-9 years in digital marketing, with at least 3 in a lead role owning a website P&L or equivalent.
• Demonstrable wins in SEO and content-led growth, ideally at a DTC brand with a long consideration cycle (health, wellness, fintech, education, legal services). Ability to show organic traffic growth and explain why.
• Strong conversion optimization experience: A/B tested landing pages, rebuilt funnels, strong opinions (backed by data) on what makes vertical landing pages convert.
• Fluency in GEO/AEO; thinking about AI Overviews, LLM citations, and search discovery in 2027.
• Strong writer capable of producing excellent content briefs.
• Comfort partnering with lifecycle teams; excited about work at the seam between digital and lifecycle.
• AI-native instincts; view AI tooling as making the job significantly more possible.

Nice-to-Haves

• Experience at DTC brands in sectors with long consideration cycles.
• Proven ability to point to specific organic traffic charts and causal explanations.
• Strong opinions on landing page and funnel conversion defended by data.

Compensation and Benefits

• Base salary: $145,000 - $180,000 (determined by experience, knowledge, skills, abilities, and internal equity).
• Equity.
• Medical and dental insurance with 100% of employee premiums covered.
• 15 vacation days and ~20 paid holidays each year (including two weeks at end-of-year).
• Free membership to OneMedical.
• $600/year reimbursable stipend for internet service.
• $1,000 reimbursable stipend for education and training.
• Up to $1,200/year student loan repayment assistance.
• 401(k) and optional HSA/FSA.