Performance Marketing Lead

What You'll Do

Performance Marketing Strategy

• Partner with the Director of Product-Led Growth and VP of Marketing to develop growth marketing strategies that support OpenLoop's product-led growth, SMB, and brick-and-mortar business objectives.

Paid Media Channel Ownership

• Develop channel strategies across Meta, Google Ads, TikTok, YouTube, Microsoft Ads, and other emerging or relevant performance marketing platforms.

Campaign Execution & Management

• Lead the hands-on setup, launch, management, and optimization of paid media campaigns across platforms.

End-to-End Revenue Measurement

• Work closely with Revenue Intelligence to build detailed reporting that connects every dollar of advertising investment to pipeline, customers, and revenue.

Performance Analysis & Optimization

• Dive deeply into campaign and revenue data to identify insights, rapidly optimize performance, and uncover opportunities for growth.

Strategic Recommendations

• Translate campaign results and market signals into clear, long-term recommendations on channel mix, budget allocation, audience strategy, and future growth priorities.

Creative Collaboration

• Partner closely with the creative team to develop and iterate on performance-focused concepts, copy, video, and static creative.

AI-Enabled Execution

• Use AI throughout the performance marketing process, including research, data analysis, audience development, creative concept generation, copywriting, campaign iteration, and reporting.

Account-Based Marketing Support

• Help execute focused paid advertising programs that support account-based marketing campaigns and priority target accounts.

Cross-Functional Communication

• Clearly communicate campaign performance, insights, risks, and recommendations to stakeholders who may not have a performance marketing background.

Who You Are

• 5+ years of performance marketing experience, with proven expertise managing campaigns across both Meta and Google Ads.
• Experience with TikTok Ads and YouTube Ads is strongly preferred.
• Experience operating in a high-volume SMB, B2B, or product-led growth environment is required.
• E-commerce experience may also be relevant when paired with a strong understanding of B2B growth, customer acquisition, and revenue principles.
• Proven experience owning paid media campaigns from strategy and execution through optimization, measurement, and revenue attribution.
• Strong analytical instincts, with the ability to identify meaningful insights within complex performance and revenue data.
• AI is naturally embedded into how you work. You approach operations as AI-first across analysis, research, creative development, copywriting, optimization, and reporting.
• Proven examples of building AI into your processes end to end to improve speed, quality, efficiency, or performance.
• Strong written and verbal communication skills, with the ability to explain complex performance marketing topics clearly and concisely to non-specialist audiences.
• Proven ability to thrive in a fast-paced environment, manage competing priorities, and effectively lead multiple initiatives at once.
• A builder mindset with strong ownership, attention to detail, curiosity, and a bias toward rapid experimentation.
• Experience in healthcare, health tech, telehealth, or digital health is a plus but not required.

Our Benefits

• Medical, Dental, and Vision plans
• Flexible Spending/Health Savings Accounts
• Flexible PTO
• 401(k) + Company Match
• Life Insurance, Pet insurance, and more