Sr. Strategic Finance Manager - Self Serve and New Products

About You

• 6-8+ years of experience in FP&A, strategic finance, or a related analytical role, ideally at a product-led or self-serve SaaS company.
• Deep understanding of self-serve business dynamics: churn, contraction, expansion, net new revenue, and the full funnel from visitor to signup to paid conversion to upgrade.
• Experience operating in distributed ownership environments; skilled at building relationships and driving alignment across product, marketing, engineering, and finance.
• Comfortable with ambiguity and building from scratch (new processes, analyses, ways of looking at the business).
• Strong communicator who translates complex analysis into clear recommendations for finance leadership and cross-functional partners.
• Good judgment with a bias toward proactively surfacing issues and opportunities.
• Use AI as a core part of high-level work: can describe built workflows, iterative evolution, impact on quality/efficiency/experience, while maintaining high standards and ownership.

Things You'll Do

• Serve as the dedicated finance partner for Zapier's self-serve business, collaborating with the Chief Product Officer, SVP of Marketing, and CFO to provide a unified financial perspective across multiple functions.
• Build and own forecasting, reporting, and analytical infrastructure for self-serve (largely net-new work; define what good looks like).
• Analyze the self-serve funnel end-to-end: top-of-funnel acquisition through activation, conversion, expansion, and retention. Identify value leaks and biggest opportunities.
• Own self-serve unit economics; provide perspective on key levers including pricing, packaging, churn reduction, and growth investments.
• Use tools to self-serve data and build analyses that drive decisions (rather than relying on pre-built reports).
• Proactively surface trends, risks, and opportunities to senior leadership.
• Partner with product and engineering teams to understand how product changes impact financial outcomes and bring a financial lens to product investment decisions.