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HeadwayHeadwayNew York, NY

Senior Product Designer, Provider Acquisition

Design provider acquisition experiences across public-facing landing pages, lead forms, and internal agentic tooling. The role requires 5+ years of product design experience, strong visual and interaction craft, funnel optimization expertise, and experience with AI-powered workflows.

180k – 225k/yr
Hybrid5+ YOEProduct Design

About the role

Responsibilities

  • Design a premium, high-converting provider landing experience and evolve the provider-facing brand in partnership with Creative.
  • Own the provider lead and application entry point, optimizing it for low friction, trust, and conversion.
  • Design real-time signals and agentic experiences that help Provider Growth Associates coach providers through the funnel.
  • Diagnose SQL-to-Intake Complete drop-off, form hypotheses, and run experiments to improve conversion.
  • Conduct research with providers and Provider Growth Associates, with support from the research team.
  • Raise the design craft bar and contribute patterns to the Helix design system.
  • Prototype and stay involved through launch and iteration directly in code.

Requirements

  • 5+ years of product design experience, including meaningful experience with conversion, growth, or acquisition work.
  • Exceptional visual and interaction design craft, with polished work across public-facing surfaces.
  • Strong funnel analysis skills and enthusiasm for using design changes to improve metrics.
  • Experience designing agentic or AI-powered workflows, including real-time decision support or intelligent automation.
  • Fluency partnering across Creative/brand, product management, and engineering.
  • Comfort using AI prototyping tools such as Claude Code, Cursor, and MagicPatterns.

Compensation & Benefits

  • Base pay range: $180,000–$225,000.
  • Equity compensation.
  • Medical, dental, and vision coverage.
  • HSA/FSA.
  • 401(k).
  • Work-from-home stipend.
  • Therapy reimbursement.
  • 16-week parental leave for eligible employees.
  • Carrot Fertility annual reimbursement and membership.
  • 13 paid holidays and a holiday break between December 25 and December 31.
  • Flexible PTO.
  • Employee Assistance Program (EAP).
  • Training and professional development.

Skills

Product DesignVisual DesignInteraction Designconversion optimizationfunnel analysisUser ResearchAI WorkflowsClaude CodeCursormagicpatternsDesign SystemsPrototypingExperimentationlanding pagesagentic tooling

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