Creative Lead, Organic Social

Responsibilities

• Own organic social strategy and execution across Facebook, Instagram, YouTube, and TikTok — what we make, why we make it, and which audience it's for on both the buyer and seller side.
• Shoot and edit the majority of content yourself: on-site with customers, at conferences, and out in the field — then cut platform-native video that earns attention in the first two seconds.
• Build a repeatable content system — formats, series, and shot lists that a small team can run weekly without reinventing the wheel every time.
• Set the measurement framework and read it honestly: retention curves, follower growth, saves and shares, profile-to-site traffic, and downstream contribution to listings, threads, and GMV.
• Turn insight into iteration — kill formats that don't hold attention, double down on the ones that do, and be able to explain the difference.
• Develop talent and voices on camera, from our own team to the operators, mechanics, and chiefs who make this category interesting.
• Feed the rest of the machine — the best-performing organic creative should become our paid creative, our email creative, and our conference creative.

Requirements

• Bachelor's degree from an accredited university.
• 4+ years making social-first video content, with a reel that proves it.
• You are the shooter and the editor — comfortable owning a shoot solo (framing, lighting, audio) and fluent in editing tools (Premiere, Capcut, After Effects, etc).
• Have grown an account or a channel from a standing start and can walk us through the numbers you moved and the decisions that moved them.
• Native fluency in platform mechanics — how the algorithms actually distribute, what formats are working right now, and why.
• Comfortable testing and iterating quickly with analytical rigor.
• Willing to travel to shoot.
• Thrive with high autonomy in an early, ambiguous environment.

Nice-to-Haves

• Experience scaling marketplace businesses.
• Built audiences in a niche, technical, or trade category rather than a mass-consumer one.
• Have worked with creators or subject-matter experts as on-camera talent.
• Comfort with photography and static design alongside video.